You came across WebEngage and loved it. But that's not the same for your boss. (S)he is acting tough. No worries. We are here to help you out. Choose your profile below and we'll tell you how to go about "selling WebEngage" to your boss. If your profile is not listed below, let us know, we'll get back to you with the sales pitch :-)
I like the way it seamlessly integrates. It is going to save lot of my team's effort. The plug and play nature of this product makes it easy to integrate. I am totally loving the "no-code-changes" philosophy, will save a lot of our effort going into release cycles. This do-it-yourself tool kit seems easy for support and marketing teams to get started, leaving me to focus on my big data project.
It is like going beyond web analytics. Looking at the offering, so many creative thoughts are pouring in my brain. Surveys can help us gain insights on the new design revamp. All the bug reports submitted along with the page screen-shot will reduce our turnaround time. Notification alerts for new feature launch, system maintenance and downtime can be pretty useful.
WebEngage's capability of targeting site visitors gives so much power to me. On our marketing landing pages, I can create a short WebEngage lead generation survey just for the SEM traffic. Using Notification, I can guide the web traffic coming from our facebook fan page to follow us on twitter. Running marketing campaigns that offer discounts to repeat customers would be a piece of cake. The more I am thinking, the more I see $$ROI$$.
Targeting potential customer to engage while they are live online can be a good channel for lead generation. Running discount campaigns targeted to a demography can yield better results.