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[#WebEngageLive] 4 Ways To Reduce Bounce Rate And Generate More Leads On Your Website

Starting today, every fortnight, we’ll share a bunch of use-cases on how WebEngage is helping over 20,000 online businesses in improving their on-site customer engagement. Today, we are focusing on reducing Bounce Rate and improving Lead Generation on your website. We have picked up 4 distinct samples on how our Survey product is being used to collect leads, reduce cart abandonment and drive newsletter sign-ups. Underneath are today’s samples.

Reduce cart abandonment (and generate leads too!)

Is yours an e-commerce store? How often do users abandon your cart? Do you know the reasons? Underneath is a pre-configured modal survey for users leaving your cart page without finishing the transaction:

Liked it? WebEngage modal surveys (with leave intent targeting) are an interesting alternative to exit surveys. Not only do you get instant stats on why users are abandoning your cart but also a bunch of leads from users who would have otherwise left your site without completing their purchase.

Generate leads from first time users

Do you have an engagement strategy for first time users landing on your website? Especially for the one’s for whom you have spent some acquisition dollars on? Club our traffic source targeting with leave intent, and you can display an on-site modal survey window like this one to users who are moving away from your site:

We see an average response rate of over 5% on these kind of surveys. You can get up and running in less than 5 mins without having to add any extra code on your website!

Increase your newsletter subsription base

Time delayed surveys are the most effective way to generate more leads from visitors coming to your website. One of the most frequently used use-cases is newsletter subscription, if yours is a content website – sample underneath from a large television network’s site:

Using our Webhooks (explained in the use-case below), you can push these leads directly into your CRM.

Optimize your conversion funnnel (and generate leads too!)

Do you see a hole in your conversion funnel? Where is it leaking? On your search listings page? Or, product page? Do you know what the problem is? The only way to find out is to ask your users. We have helped thousands of businesses optimize their conversion funnel – underneath is a sample from an online travel website (lead generation from users doing more than “X” number of searches for flights):

As illustrated in the image above, you can specify a Webhook for your surveys – thereby instructing us to POST the leads generated on your site instantly to your servers. You can process the data and add it your CRM or use it in any other workflow.

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If you are an existing customer, log-on to your dashboard to create such lead generation surveys for your website.