[Announcement] Free trial period duration revised to 14 days on all paid plans

[Announcement] Free trial period duration revised to 14 days on all paid plans

Starting today, customers will get 14 days of free trial period on all paid plans (webengage.com/pricing) instead of the 30 days, that we used to offer earlier.

This change does not affect any of the existing customers under trial period. They’ll continue to enjoy their 30 days of free trial as promised to them while signing up.

There were quite a few reasons for us to bring in this change –
  1. A lot of trial accounts with us keep lying dormant despite repeated system reminders. A larger trial period duration doesn’t help the cause here.
  2. All paid customers, we have today, either paid us instantly or in less than two weeks of signing-up.
  3. We have identified some cases wherein customers would opt for the paid plans but they never intended to pay in the very first place. So, they’d sign-up, use surveys, and all the premium features that come with the paid plans, for a month. Then they’d never show up again.

For a tool as powerful as WebEngage which integrates with your site in less than 2 mins, we thought it was about time to inflict this change so that we can control our sales cycles much more effectively and also make our customers save some precious time on account of decision making.

Stay tuned. We love you!

  • Created: 01 May 2012
  • Last Updated: 05 Sep 2018

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Author

Avlesh Singh CEO, WebEngage

Avlesh is the co-founder and CEO at WebEngage. He occasionally writes here and on his personal blog.


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