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Scott NewtonCCO, Shaw Academy

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Ajit Singh

Ajit Singh Content Marketer, Webengage

Ajit is a Marketing Manager at WebEngage. He is a power user who writes about marketing automation and everything about the customer engagement sphere. He previosuly worked as a Digital Marketing Executive at Zepo.in

Articles by Ajit Singh
The Ultimate Guide to Push Notifications [2023]
Cross-Channel Engagement 18 Min Read

The Ultimate Guide to Push Notifications [2023]

Nov 25, 2022

What Are Push Notifications? Push notifications are on-screen clickable alerts delivered by an app o...

What Is Cohort Analysis & How Can It Help Your Business (With Use-cases)
Insights & Analytics 10 Min Read

What Is Cohort Analysis & How Can It Help Your Business (With Use-cases)

Sep 14, 2019

A cohort is a group of users experiencing a common event within the same time period. And a cohort a...

Email Marketing : 8 Proven Ways To Improve Email Open Rate
Marketing Automation 13 Min Read

Email Marketing : 8 Proven Ways To Improve Email Open Rate

Apr 22, 2019

Email has surpassed and has been surpassing all the marketing channels when you compare the revenue/...

Push Notification Best Practices (Increase CTR By 40%)
Cross-Channel Engagement 14 Min Read

Push Notification Best Practices (Increase CTR By 40%)

Apr 12, 2019

Push notification technology gave promising engagement to apps at its peak. But, driven by their nat...

7 Valentine's Day Social Media Campaign Ideas & Trends
Cross-Channel Engagement 10 Min Read

7 Valentine's Day Social Media Campaign Ideas & Trends

Feb 14, 2018

Table Of Contents: 1. Approximately 50% of people like to buy gifts online 2. Flowers and chocolates...

7 Tips For Effective Email Unsubscribe Pages (With Examples)
Marketing Automation 12 Min Read

7 Tips For Effective Email Unsubscribe Pages (With Examples)

Apr 28, 2016

Table Of Contents: 1. Do have an unsubscribe button in your email 2. Do not push them to log in to u...

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