Understand cohorts, segments and events to analyze your users and drive meaningful customer retention.
What do you usually do when you write an email? Do you think of your readers? It’s charm to yo...
In the context of marketing automation, ‘events’ are the actions performed by the user. ...
Table Of Contents: 1. How do we employ this in business analytics? 2. Cohorts and Segments are not t...
Houston Donnelly 
Ajit Singh 