Insights & Analytics

Understand cohorts, segments and events to analyze your users and drive meaningful customer retention.

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Email Hygiene: What You Need to Do Before Sending Your Emails
Cross-Channel Engagement 8 Min Read

Email Hygiene: What You Need to Do Before Sending Your Emails

Sep 06, 2018

What do you usually do when you write an email? Do you think of your readers? It’s charm to yo...

Houston Donnelly Houston Donnelly
Chapter 1: Event Tracking & Monitoring
Insights & Analytics 9 Min Read

Chapter 1: Event Tracking & Monitoring

May 02, 2018

In the context of marketing automation, ‘events’ are the actions performed by the user. ...

Ajit Singh Ajit Singh
What is Cohort Analysis & How can it Help your Business (With Use-cases)
Insights & Analytics 10 Min Read

What is Cohort Analysis & How can it Help your Business (With Use-cases)

Sep 14, 2019

A cohort is a group of users experiencing a common event within the same time period. And a cohort a...

Ajit Singh Ajit Singh
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