[Release Announcement] Custom Data - Mashup Your Application Data With WebEngage Products For Amazing Insights

[Release Announcement] Custom Data - Mashup Your Application Data With WebEngage Products For Amazing Insights

Custom Data: Fork your user/application data with WebEngage products for deeper analytics

In yet another attempt to bring some great insights to your business, we are pleased to announce the release of the Custom Data feature inside all WebEngage products.

What is custom data?
In layman’s terms, it is a hook for you to push customer or application data to us while using WebEngage products on your website. Upon doing so, we store the data and present it back to you in far more insightful ways. So, e.g. if you are passing “Customer Type” information for the feedback product, you’d be able to filter your feedback data based on this criterion in your reporting module. i.e. you can find out all feedback that was submitted by your “Gold” customers. Sweet, ain’t it?

Is this similar to pushing data/events inside Google Analytics?
Yes. Very

similar w.r.t how it works. However, very different from what it’s worth. GA is restricted to visitors on your website. We extend it further to users submitting feedback on your site, clicking on promotions (aka notifications) on your site, or participating in in-site surveys. Imagine being able to dice-n-slice all this data with your own application data. Sounds powerful? It indeed is …

Ah, I don’t buy into ideas that easily. Tell me more.
Let us show you some samples of what you can get out of custom data for each of the WebEngage products. The screenshots underneath show you a quick preview of how to pass data via our APIs as well the analytics you get on top of it for all three products.

Custom Data in Notification

Custom Data in Survey

Custom Data in Feedback

Wow! Super cool! Where’s the documentation?
Thanks for buying into our idea. Finally ;-). We have tested this feature with over half a dozen existing enterprise customers before announcing this release. Here’s the JavaScript API on how to pass custom data for – feedback, survey, and notifications. These APIs are a work in progress and are bound to get better with time.

Now tell me about the moolah involved. Will you?
Except for Google, no great software should be free. Keeping that in mind we have added a custom data feature ONLY under the paid plans. So, you at least have to be a Basic plan customer to be able to use this feature. If you are in the free tier currently, an upgrade will automatically make this feature available in your account.

Anything else?
Oh, yes. A whole lot. We have set our eyes on offering you enterprise-class analytics. Not only on top of WebEngage data but also by mashing your application data with it. The idea is to give you instant insights on your business to sleep over or to present in your board meetings. We love data (for SEO reasons, let’s call it BIG DATA) and we want to help you visualize it better.

Give this a spin. We look forward to your feedback.

Stay tuned. We love you!

  • Created: 15 Mar 2013
  • Last Updated: 12 Jan 2022



Avlesh Singh Co-founder and CEO, WebEngage

Avlesh is the co-founder and CEO at WebEngage. He occasionally writes here and on his personal blog.

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