Feature Enhancement: Campaign Creation

Feature Enhancement: Campaign Creation

We have completely revamped the campaign creation experience to make it easy for you to create campaigns in WebEngage.

The entire campaign creation UX now follows a simple 5-step process:

  • Step 1: Specify the audience for the campaign
  • Step 2: Specify when the campaign has to be sent
  • Step 3: Write your message
  • Step 4: Specify the conversion criteria
  • Step 5: Preview and launch the campaign

Also bundled with this release is the ability to create a single campaign for sending push notifications and in-app messages for both Android and iOS. Previously, you had to create two separate campaigns if you wanted to reach out to both your Android and iOS user base. This, of course, was not the most optimal experience we would have liked our users to have.

Anyway, let’s come back to why we decided to revamp the campaign creation experience.

Our larger objective behind this change was to make the campaign creation process more natural. Think about it – when you have to send an email to someone, how do you generally go about it? You first think of who you’re going to send that email to and then you compose the message. If you do not feel like sending the message at that moment, you will perhaps save the message in your drafts folder or schedule the email to be sent at a later date. Similarly, when you want to create a marketing campaign, you have a fair idea of who the campaign has to be sent to. Therefore, in the new experience, we first ask you to specify the audience of the campaign. You then specify when you want to send the campaign. Once you’ve specified the audience and when you want to send the campaign, you then compose the message you want to send to this audience. You might also want to track the uplift that the campaign brings to your business. Therefore, we then ask you to specify the conversion criteria and enable a control group as an optional penultimate step. In the last step, you will be able to check all the details of the campaign before you launch it.

With this new campaign creation experience, we are taking our first steps towards a multi-channel unified campaign creation experience. Wouldn’t it be great if you could just specify the message details and images to be used in a campaign and WebEngage could then automatically create campaigns for you across various channels like Push, In-app, SMS, On-site, Web Push, Email, Facebook, Google etc.? Well, watch this space for more details. 🙂

Try out our new feature and tell us what you think of it! Or request a demo from our Success team to learn more about this feature.

  • Created: 21 Jun 2018
  • Last Updated: 21 Jun 2018

asdf

Author

Arpit Rai VP Products, WebEngage

Arpit is the VP of Products at WebEngage. He has a keen interest in product management of SaaS products and scaling SaaS companies through thousands of customers and millions of dollars in revenues. He often blogs about his experiences with building and scaling SaaS product on his Medium publication. Prior to WebEngage, Arpit worked in product & growth at BrowserStack and was the first product hire there. Arpit is an alum of the Indian School of Business (ISB) and the National University of Singapore (NUS).


Liked our article? Give us your feedback by rating it.
Total Rating : 1 , Average Rating : 5

Subscribe to our newsletter to stay updated on the latest in B2C marketing