We have completely revamped the campaign creation experience to make it easy for you to create campaigns in WebEngage.
The entire campaign creation UX now follows a simple 5-step process:
- Step 1: Specify the audience for the campaign
- Step 2: Specify when the campaign has to be sent
- Step 3: Write your message
- Step 4: Specify the conversion criteria
- Step 5: Preview and launch the campaign
Also bundled with this release is the ability to create a single campaign for sending push notifications and in-app messages for both Android and iOS. Previously, you had to create two separate campaigns if you wanted to reach out to both your Android and iOS user base. This, of course, was not the most optimal experience we would have liked our users to have.
Anyway, let’s come back to why we decided to revamp the campaign creation experience.
Our larger objective behind this change was to make the campaign creation process more natural. Think about it – when you have to send an email to someone, how do you generally go about it? You first think of who you’re going to send that email to and then you compose the message. If you do not feel like sending the message at that moment, you will perhaps save the message in your drafts folder or schedule the email to be sent at a later date. Similarly, when you want to create a marketing campaign, you have a fair idea of who the campaign has to be sent to. Therefore, in the new experience, we first ask you to specify the audience of the campaign. You then specify when you want to send the campaign. Once you’ve specified the audience and when you want to send the campaign, you then compose the message you want to send to this audience. You might also want to track the uplift that the campaign brings to your business. Therefore, we then ask you to specify the conversion criteria and enable a control group as an optional penultimate step. In the last step, you will be able to check all the details of the campaign before you launch it.
With this new campaign creation experience, we are taking our first steps towards a multi-channel unified campaign creation experience. Wouldn’t it be great if you could just specify the message details and images to be used in a campaign and WebEngage could then automatically create campaigns for you across various channels like Push, In-app, SMS, On-site, Web Push, Email, Facebook, Google, etc.? Well, watch this space for more details. 🙂
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