How do we eat our own dog food at WebEngage

How do we eat our own dog food at WebEngage

Every company tries to find answers. So do we. Every company

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tries to communicate with visitors on their website. So do we. Every company tries to seek feedback from their users. So do we. Hence, we created WebEngage. And companies, worldwide, love us for that.

In this post, we are outlining some of the interesting use-cases, for which we have used our own product – eating your own dog food, as they say.


Ever since we announced the launch of Notification 4 months ago, the tool has become a must-have solution for marketers and product managers across companies. Very recently, we had issues at the end of our payment gateway because of which recurring payments via Mastercard were failing. We used Notification to create a “system alert” and popped it in the WebEngage Dasboard on billing and billing-history pages of our customers, to which they were coming to find out what went wrong. See how –

Notification being used for user messaging

More about the Notification product –


We released our Survey product almost an year ago. From instant customer insights, to customer satisfaction surveys, to product feedback, to customer profiling .., we have seen a wide variety of use-cases with the survey product. We have used it all this while to generate leads on our pricing page. See how –

Survey being used for lead generation

If you spend a minute on our pricing page, you’ll get to see it live too –


Thousands of websites worldwide use the Feedback product as their customer support tool. We use it, as such, too. 90% of our support queries come via the feedback tab on our website. The remaining come through direct emails or phone calls. This continues to be our primary use-case too. However, in several other interesting usages, we also use it to manage hiring applications on our website. See how –

Feedback being used to manage hiring applications

You can see this in action on our careers page –

Loved these usages? Very soon, we’ll be releasing a gallery of such use-cases for each of the 3 products. Customers, instead of creating their own survey/notifications etc, can directly use such templates from the gallery. Sounds nice? Let us know.

Stay tuned. We love you!

  • Created: 24 Nov 2012
  • Last Updated: 12 Jan 2022



Avlesh Singh Co-founder and CEO, WebEngage

Avlesh is the co-founder and CEO at WebEngage. He occasionally writes here and on his personal blog.

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