In search of that freaking designer ...

In search of that freaking designer ...

WebEngage is looking for a director of UI/UX

Hey, I am Avlesh; co-founder and CEO at WebEngage. Lemme cut to the chase and set your expectations right – this post is a hiring pitch to find Director of UI/UX for WebEngage and here goes the pitch:

Look at our site. It’s pathetic. Please help us make it better:
Look at our homepage. It took us 20kb of text on that page to explain why are we a unique and cool product! I am sure you know better ways of doing such explaining. Worse is the fact that most people visiting our site still don’t “get” the product right. But we are engineers. We can haz talent. So, we didn’t give up. We did a whole lot of things to make it work. E.g. we built a demo application to lure our prospects. Have a look at this demo we built to make a pitch to Larry and Sergey – WebEngage demos for Google. Cool. Right? No? I know. Most people taking the demo don’t know why they are doing so in the very first place. I so much want you to help us build a great website. The one that people will envy. The one that copycats will look upto for inspiration.

Our product sucks. Please help us make it suck less:
You must be surprised to hear this. I can understand. To put it differently, our product is currently a _for_the_engineer_by_the_engineer product. This essentially means that we have a highly functional product with low aesthetic appeal. We try and do a good job with usability but trust me, being a designer, you’d want to take charge of the product and send all of us on vacation for a while. We have a CRUD and analytics rich interface for product managers, marketers and sellers to manage their company’s respective WebEngage accounts. The beauty with our product is that it is really easy to integrate. We have kept it as such. All knobs and controls lie in the dashboard. This makes it a pretty complicated product as well. We need someone like you to help us build those data flows and create a “oh, wow!” experience for our customers.

We have big dreams. Please help us make those a reality:
We are not thinking small with WebEngage. We never were. E.g. Lemme tell you a bit more about the usage pattern of our survey product. Customers have been successfully creating and running awesome surveys on their respective websites. To make it simple and easy for our new customers, we intend to build a “Survey Gallery”. E.g. Surveys by type – product management, lead generation, customer satisfaction etc; Surveys by targeting – i.e. surveys, that only pop to visitors coming from Google search, or only to visitors from certain geographies, or only to visitors with a certain cookie in the browser etc. The aim is to help customers pick up a survey and go live with it on their website with a single click. This will be a self-learning tool with some editorial component which will learn from the data in the system. On a different note, in the dashboard, we also let customers tweak the CSS of their surveys using a CSS editor. A whole lot of our customers use that feature and we get immense pleasure by seeing colorful variations of our survey product. We want to build a marketplace for designers, wherein they can upload their WebEngage survey design templates. They can put a price tag to it and earn money everytime a WebEngage customer chooses to use their theme. Blah. Blah. We have tonnes of such plans. But we need someone like you to help us visualize all this for us – in a much more futuristic and scalable manner. Oh, did I tell you that we have highly ambitious plans for a mobile version of WebEngage?

Are you game? If yes, I am so much looking for you. Call me on +1 (408) 890-2392 (US) or +91 (22) 42662154 (India). Or, better still, apply now. I’d disappoint you if you are an agency or a freelancer. This is a full-time, Mumbai based opportunity. Underneath is a small blurb on who we are and what we are upto –

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About us:
So, to begin with, we are a Mumbai (India) based startup. We are an year old. We are a team of 5 engineers. WebEngage is a powerful in-site survey and feedback tool for websites. It was publicly launched in Oct, 2011 and currently, has over 2200 customers worldwide. The reason for this fast growth is a truly phenomenal offering which aims to bring you highly targeted insights and feedback from visitors on your site in real time. E.g. if you wanted to ask a question only to “visitors coming from Google search and spending 60 seconds on your take-a-tour page”, you can do that with WebEngage. Companies like MakeMyTrip,, Rea-Group, Yatra, Cleartrip, Park n Fly,Future Group, Indiatimes etc use our product with great success. We raised our angel round of capital in June, 2011 and are very close to closing our next round to funding.

  • Created: 11 Jun 2012
  • Last Updated: 06 Sep 2018



Avlesh Singh Co-founder and CEO, WebEngage

Avlesh is the co-founder and CEO at WebEngage. He occasionally writes here and on his personal blog.

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