Today, we’ve released a feature called Events. Well, actually a revamped version of Events that was already there in the dashboard.
Events helps you analyze what’s actually happening on your website or your app and who is performing those events. These could be custom events you’re sending to WebEngage such as “Added to Cart”, “Purchased” etc. or system events that WebEngage automatically gleans such as “App Installed”, “App Upgraded” etc.
When you first go to the Events page, you will see a visual representation of all your events in the form of a bar chart stacked in the decreasing order of total occurrence (or uniques) of those events.
You could then choose to analyze one of those events in greater detail. The analysis could be done on various dimensions such as “Location”, “Technology”, “Marketing” etc. In addition, your analysis could be run on two dimensions at the same time giving you deep insights into your user base that is performing these events.
Let’s say, you want to figure out the trend of “Added to Cart” in a particular week. Furthermore, for each day, you would also like to view the OS breakdown to see the OS from where “Added to Cart” are happening. In this case, we’re analyzing the “Added to Cart” event over two dimensions – “Days” and “OS Name”. Also, if you want to analyze the graph as a bar chart or a table instead of a line chart, you could do by clicking on the icon for more options as indicated below.
Or, lets say you want to analyze installs of your app over the last 1 week by different countries and also by the device models on which the installs are happening. In this case, we’re analyzing the “App Installed” event over two dimensions – “Country” and “Device Model”. As you can see below, most of the installs in the “Last 1 week” happened in the US and France.