As part of our new and improved campaign creation experience, we have added an often-requested functionality of being able to test your campaigns with an internal set of users before you launch them.
Also bundled in this release is an enhanced Preview Message functionality. In the Message tab where you see the preview of the message you’re typing, you will now able to see an actual user preview of the message. The user preview helps you view the message as an end-user of the campaign where the personalization variables used in the campaign are replaced by the actual values for that user.
Let’s go back to the campaign creation process I had described in my previous post. Our 5-step process is now a 6-step process. As discussed above, Step 3 now comes with an enhanced preview functionality and a new Step 5 has been added to the process to help you test your campaigns. These two changes are indicated in the bolded text below.
- Step 1: Specify the audience for the campaign
- Step 2: Specify when the campaign has to be sent
- Step 3: Write your message and preview it as an end-user
- Step 4: Specify the conversion criteria
- Step 5: Test your campaign
- Step 6: Preview and launch the campaign
Both these functionalities help you iron out any imperfections in your campaign before you launch them. Just create as many test segments as you would like comprising of your internal members that you would like to send the test message to. Therefore, if you have a specific team responsible for sending Push notifications and In-app messages, you could have a test segment comprising of only those users and you could name it as Push & In-app Marketing Team. As soon as you complete the Test Campaign step for your Push and In-app campaigns, your team members who are a part of that segment would then receive the message. If everything looks good, go ahead and launch your campaign. Or go back to the previous Message step to edit your message.