Targeting Engine Updates - Now Supports Negation In Geo Rules, Visitor Sampling, Deeper SEO Targeting And Much More

Targeting Engine Updates - Now Supports Negation In Geo Rules, Visitor Sampling, Deeper SEO Targeting And Much More

In the last two months we have added tons of new add-ons to our targeting engine for notifications and surveys. Wondering, what are we talking about? Before you read further, please take a look at how our survey and notification products can be targeted on your website, without adding any extra line of code.

Underneath are the new additions:

Exclusions (negation) in geo targeting rules
So far, we allowed you to create rules that would make your notifications/surveys appear ONLY for visitors from certain geographies. Now, with the new update, you can add negation or exclusion rules as well. We know, you so much wanted it! Now, it is so easy to create an offer for all your visitors except for the one’s from NY, Texas and Florida.

Exclusions in search engine traffic rules and handling traffic with “unknown” keywords
If you are an enterprise customer, targeting based on search terms was always available to you

(the first option in the screenshot below). e.g. show this promotion (notification) ONLY to visitors coming from Google search who were looking for perfumes on Google. We have now added additional capabilities that allow you to exclude search terms. e.g. In the screenshot displayed below, show this promotion (notification) ONLY to visitors coming from Google search who were NOT looking for shoes OR sandals on Google.

Also, you can use the unknown term targeting (option inside search terms, pic above) to pop a survey or a notification to visitors who came via search but the search engine didn’t provide search keywords in the referrer information. Damn those stats on “unknown / not provided” in your Google Analytics search traffic! Now, there’s a way to pop a survey asking on your site what those users were looking for on Google and get over 10% response rate on such surveys!

Time and page views targeting
Earlier, we allowed you to specify a time delay on the page you would like to pop a survey or notification. Now, in addition to that, we let you specify “minimum number of pages viewed in a session” and “minimum amount of time spent on the site in a session” as other optional targeting criterion. It is now, so cool and easy to say this – display a notification ONLY to users who have spent at least 2 minutes on my site, in a session.

Targeting only a subset of visitors (sampling)
Now, you can choose to pop a survey or notification ONLY to a subset of users. We use random sampling currently. If you wanted to control the sample size, you can use a whole host of other parameters in the targeting screen to narrow down to a set of “applicable users/visitors” who should get to see the survey/notification (see the other targeting options below).

While you are at it, do take a look other available targeting options: webengage.com/notification#targeting

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Stay tuned, we love you!

  • Created: 02 Sep 2013
  • Last Updated: 05 Sep 2018

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Author

Avlesh Singh Co-founder and CEO, WebEngage

Avlesh is the co-founder and CEO at WebEngage. He occasionally writes here and on his personal blog.


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