Customer churn is not always bad
Trigger an automated feedback workflow on account downgrade or account cancellation
Your marketing is as good as your CRM data
Keep your contact list clean by regularly removing users with outdated contact information
Shift from reactive to proactive feedback approach
Collect timely feedback from customers and engage with them based on their response.
Own the travel ribbon
Cross-sell recommended services to target users
Reach out to the lead when it's hot!
Surf-abandonment recovery is of the low hanging fruits in Travel/OTA.