Bare Anatomy, a personalized hair care brand, increased their repeat purchases by 28%

The WebEngage Startup Program has given us the right direction to think about retention-led growth early in our journey. Using the WebEngage Retention Operating System, we've grown our repeat purchases by 28% and continue to grow it even further. The WebEngage advisory team is intelligent and supportive.

Author Photo

Rohit Chawla
Founder & CEO at Bare Anatomy

  • Industry:

    Direct-to-Consumer

  • Location:

    India

    Quick Facts

  • up symbol

    Increase in Repeat Purchases

  • plus symbol

    Boost in Average Order Value (AOV)

  • moneybag symbol

    Uplift in Total Transactions

About Bare Anatomy

Bare Anatomy is a personalized hair care brand in the personal care industry. With a focus on hair care, the brand offers hair conditioners, shampoos, oils, and much more.

Bare Anatomy started to revolutionize the personal care industry through its personalized approach to hair care products. Users can place an order on Bare Anatomy’s website after completing a quiz asking questions about their hair profile.

The brand follows the ‘Just-in-time’ business model. This means there is no product inventory. Each product is produced immediately after an order is placed based on the data collected from the quiz completed by users on Bare Anatomy’s website.

 

The Objective of Bare Anatomy

The Brand’s objective is to help people cure their hair problems by offering them personalized products. To achieve their goals, Bare Anatomy had to explore growth avenues and scale quickly.

That’s when the brand discovered the WebEngage Startup Program and decided to enroll themselves.

Why did Bare Anatomy join the WebEngage Startup Program?

  • WebEngage’s experience of driving growth for companies of all sizes: early-stage startups, mid-market brands, and enterprises.
  • Easy and faster execution of personalized user engagement campaigns at scale.

Rohan Chowdhury

Performance Marketing, Bare Anatomy

Our repeat purchases have progressively increased. Earlier, we were using different communication channels, but now with WebEngage's omnichannel communication, we have a single platform that spans the entire spectrum. We are now able to get access to important insights which otherwise are not available. And especially, we got expert consultation from the WebEngage team on running effective campaigns that helped us increase our retention rates, and in turn, our revenue.

Getting started with the WebEngage Dashboard


The Onboarding team at WebEngage collaborated with the team at Bare Anatomy to understand their user lifecycle. Based on this understanding, both the teams worked towards bringing all the customer data on one platform, i.e. the WebEngage dashboard, for a unified view of each user.

The next step was to configure the required user events, attributes, SDK integrations, and so on. Faster integration helped the brand to get started with the WebEngage platform in just a couple of weeks and implement several engagement campaigns.

Exploring engagement strategies via WebEngage Advisors


After getting hands-on with the WebEngage platform, the advisory team at WebEngage provided regular mentorship to the team at Bare Anatomy. This helped in adopting new and effective strategies for user engagement and retention. The WebEngage advisors created a constant feedback loop, which substantially reduced the iteration and course correction cycle.


Rohit Chawla

Rohit Chawla Founder & CEO at Bare Anatomy

The WebEngage Startup Program has given us the right direction to think about retention-led growth early in our journey. Using the WebEngage Retention Operating System, we’ve grown our repeat purchases by 28% and continue to grow it even further. The WebEngage advisory team is intelligent and supportive.


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