HomeLane witnesses 148% growth in revenue

HomeLane, India’s tech-enabled home interiors brand, boosts its revenue by 148% through behavior-based user engagement

Industry:

Interior Design
Location:

India

Quick Facts

148%
Growth in revenue
10%
Boost in visitor to lead conversion rate
194%
Increase in the number of consultations booked

WebEngage plays an instrumental role in our business growth. We have been able to increase our revenue by 148% through behavior-based campaigns using WebEngage.

Dhananjay Yadav
Associate Vice President - Customer Acquisition

About HomeLane

HomeLane is India’s leading tech-enabled home interiors brand which provides end-to-end interior services in a personalized and professional manner. Started in 2014, HomeLane guarantees a predictable, easy service for homeowners through its unique delivery timeline of 45 days. The brand also assures superior quality finish with complete price transparency.

HomeLane currently services 12+ cities through 21 experience centers across India.

Adopting the right marketing automation platform that meets HomeLane’s expectations

To provide a best-in-class user experience in an evolving industry, the Product & Marketing teams at HomeLane decided to adopt WebEngage’s marketing automation platform to:

Reduce drop-offs in the user lifecycle
Increase the conversion rate and revenue
Improve the North Star Metric – Consultation Booked

Goal

Increase the pool of qualified leads and convert them into customers

Challenges

Monitoring user actions and behavior at scale
Reaching out to users in real-time

Solution

Behavior-based, multi-channel user engagement

The Customer Success team (CSM) at WebEngage got an in-depth understanding of the user lifecycle on HomeLane’s website. The CSM team suggested HomeLane to adopt a behavior-based multi-channel engagement approach. To convert website visitors into qualified leads, they create user journeys using the WebEngage Journey Designer.

The journey triggers when a user abandons the lead form midway on the website. After checking the users’ reachability on different engagement channels like WhatsApp, Email, Web Push, and SMS, the journey delivers contextual communication persuading the user to complete the lead form and become a qualified lead.

Now to nurture these qualified leads and convert them into loyal customers, HomeLane runs another journey to re-engage the leads based on the products browsed by them.

The journey tracks the actions of leads on the HomeLane website and sends timely nudges on their preferred channels.

Result

HomeLane has been able to increase the pool of qualified leads and convert those leads into customers by using a personalized, multi-channel communication approach. This has helped them increase its revenue and deliver exceptional user experiences at scale.

Created: 8th December, 2020
Updated at: 8th December, 2020

Dhananjay Yadav Associate Vice President - Customer Acquisition

WebEngage plays an instrumental role in our business growth. The use cases that we implement on the WebEngage dashboard have been helping us in increasing our overall revenue by 148% and retain our users consistently. The Customer Support and Success teams have always been there to solve our queries and enable us to overcome major challenges.

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