About Humit
Music streaming platforms have evolved over the years. As per a recent government-established brand equity site, India has witnessed nearly 40% growth in audio streaming platforms adoption in 2020. Techpreneurs are constantly providing a better user experience by introducing innovative ideas through their apps. One such music streaming app is Humit.
Founded by Rohit Ganapathy, Prithvi Sankar, and Ishaan Negi, Humit provides an audio-focused social media experience. It allows users to share powerful moments from their favorite songs to the micro-communities referred to as stations created and curated by users.
Objective
Keeping more users engaged on the platform, providing a memorable, intimate experience, and gaining more users/potential users at each stage of the journey was Humit’s top priority. So, the team at Humit was looking for a full-stack marketing automation platform that would help them:
- Drive growth in Daily Active Users (DAUs)
- Deliver hyper-personalized customer experiences
Why Humit Chose The WebEngage Startup Program?
The WebEngage Startup Program is a 6-month program to empower early-stage startups in accelerating their growth. Humit wanted a customer data platform to help them get a unified view of every user and offer a seamless, 360-degree user experience, and enhance retention.
WebEngage is experienced in driving growth for companies of all sizes: early-stage startups, mid-market brands, and enterprises. Any startup that enrolls for the WebEngage Startup Program receives the following benefits:
- Free access to the WebEngage Retention Operating System for 6 months.
- A dedicated team of WebEngage advisors who help in accelerating growth.
- Superior omnichannel campaign orchestration and campaign analytics.
WebEngage In Action
The Onboarding team at WebEngage collaborated with the team to understand their user lifecycle. Based on this understanding, both the teams worked towards bringing all the customer data on one platform, i.e., the WebEngage dashboard, for a unified view of each user.
- Configuration of user events, attributes, SDK integrations led to faster integration.
- Stacking and segregating data simplified building targeted and personalized campaigns for Humit’s users.
- Delivery of hyper-personalized messages via user-preferred and relevant channels.
After getting hands-on with the WebEngage platform, the advisory team at WebEngage provided regular mentorship to the team at Humit. WebEngage’s solution helped in adopting new and effective strategies for user engagement & retention.
Impact
With the help of data-backed, targeted, and hyper-personalized user communication, the team at Humit has been able to engage with the app users in the most effective manner, thus driving higher 3X Daily Active Users, registrations as well as engagement.
