About Rocket Skills
Rocket Skills, an Edu-tech platform founded in October 2020 by Mohit Jain and Vibhu Bahuguna, is redefining how entrepreneurs can start their businesses with small investments. Rocket Skills focuses on the micro, small, and medium-sized enterprises (MSMEs) industry by providing expert-led online courses and learning materials for its customers.
What makes the brand unique is its approach to the target segment, which is first-time entrepreneurs and anyone willing to start their small business. The brand’s ‘high-quality, no-frills learning’ approach is changing how entrepreneurs and farmers quickly upskill themselves to start their businesses. It provides various courses revolving mainly around agriculture, animal husbandry, vermicomposting, aquaculture, and more.
Joining the WebEngage Startup Program
The mission to create one million entrepreneurs in the next five years led them to explore growth opportunities early. Rocket Skills enrolled for the WebEngage Startup Program to scale its mission and drive maximum customer engagement.
Some of the goals Rocket Skills wanted to achieve through this program:
- To engage a broader audience
- To upsell online courses
How WebEngage Startup Program powered Rocket Skills’ mission?
Rocket Skills seamlessly integrated their user touchpoints with the help of WebEngage’s onboarding team, who quickly assisted in all the required integrations. The team at WebEngage ensured that all the features on the WebEngage dashboard were utilized to their maximum potential by the brand.
Harsh Verdhan GuptaHead of Growth, Rocket Skills
WebEngage helps us reach out to our customers quickly and resolve their problems easily. The onboarding is very seamless, and customer support by the WebEngage team is the best thing so far. WebEngage helps us execute our mission to reach out to the consumers and engage them in the right manner.
Converting first-time visitors to long-term customers.
Rocket Skills wanted to engage first-time website/App visitors and bring them down the conversion funnel. Using WebEngage’s full-stack retention operating system, it gathered the user’s behavioral data based on various events like course details viewed, the course added to the cart, searched for a specific course, and so on. The WebEngage team then helped the brand leverage this data to build personalized and contextual lifecycle communication around it. The Ed-Tech Brand engaged its customers by sending omnichannel campaigns across communication channels like push notifications and SMS.
According to research, one of the significant challenges in online agricultural education is connecting agriculture educators to learners. The brand bridged the gap between the two and made it easier to provide expert knowledge on various topics. The step-by-step engagement plan in customers’ different journeys helped them maximize engagement and upsell the advanced training programs.