Download The Customer Retention Metrics Calculator

The Customer Retention Metrics Calculator

We hate Math as much as you do! Which is why we created this excel-based calculator to save you the hassle of calculating complex metrics and use the time more productively on retaining customers!

✓ 15+ Metrics Included
✓ Formulae for better understanding
✓ Completely offline (Read data-confidentiality)
… And Much More.

Customer Retention Metrics Covered In This Template

Customer Retention Rate

Average Order Value

Customer Lifetime Value

Net Promoter Score

Loyal Customer Rate

Customer Growth Rate

Share of Wallet

Customer Retention Cost

Profitability Per Order

And many more amongst the 15+ customer retention metrics you need to track for your consumer business!

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Why is customer retention so important for my business?

The cost of running high-conversion ads are going up and the number of people being reached is going down. It costs money to generate leads, create a brand image, and push customers to take that first step.

All the money, time, and efforts of acquiring a new customer are wasted if you do not retain your existing customers.

What if I cannot manage to influence all the metrics?

If putting together a comprehensive customer retention plan currently feels difficult, then start small. Begin with one metric at a time.

You’ll soon realize that focusing on one north-star metric will snowball into every other metric taking the course. Begin by tracking a few metrics mentioned here and you’ll be headed in the right direction.

Which is the one ‘North-Star’ metric I should focus on?

Customer Churn Rate. Keep a constant check on the early signs of customer churn through the metrics mentioned above. Measure. Optimize. Evolve.

Remember, improvement is a gradual and constantly evolving process. Hacks can give you momentary spikes in your metrics, but sustained growth comes with time.

What get’s measured, get’s managed!