Customer Retention Metrics Covered In This Template

  • Customer Retention Rate
  • Average Order Value
  • Customer Lifetime Value
  • Net Promoter Score
  • Loyal Customer Rate
  • Customer Growth Rate
  • Share of Wallet
  • Customer Retention Cost
  • Profitability Per Order
  • Why is customer retention so important for my business?


    The cost of running high-conversion ads are going up and the number of people being reached is going down. It costs money to generate leads, create a brand image, and push customers to take that first step.

    All the money, time, and efforts of acquiring a new customer are wasted if you do not retain your existing customers.

  • What if I cannot manage to influence all the metrics?


    If putting together a comprehensive customer retention plan currently feels difficult, then start small. Begin with one metric at a time.

    You’ll soon realize that focusing on one north-star metric will snowball into every other metric taking the course. Begin by tracking a few metrics mentioned here and you’ll be headed in the right direction.

  • Which is the one ‘North-Star’ metric I should focus on?


    Customer Churn Rate. Keep a constant check on the early signs of customer churn through the metrics mentioned above. Measure. Optimize. Evolve.

    Remember, improvement is a gradual and constantly evolving process. Hacks can give you momentary spikes in your metrics, but sustained growth comes with time.

What get’s measured, get’s managed!

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