Industry- Real Estate

Overview - Simple journey that would automate the process of sending confirmation to prospects when they submit the enquiry form. Workflow selects the channel based on priority and reachability to deliver the confirmation message. The workflow also updates the business CRM with data filled in enquiry form. Real Estate businesses find great use in passing the lead details to lead verification/call center or lead enrichment team in real time. Designing the preferred channel for reaching out to the customer significantly improves the trust factor for the brand among users.

Use-case- Enquiry confirmation on preferred channel.

Events

a. enquiry_form_submitted

WebEngage.Track(‘enquiry_form_submitted’, {

/*string*/
Email : dummy@dummy.com
Name : Dummy
Contact : 123456
Location : Mumbai
Requirement : 2BHK

/*Number*/
Budget : 10

Step by step introduction to the journey

1. The journey gets triggered when the user submits the enquiry form.

2. User's reachability is checked on mobile push channel. If the user has opted in, confirmation messages gets triggered via mobile push notification channel.

3. Else, workflow checks if the user has valid mobile no. If yes, a text message gets triggered to the user.

4. Else, workflow checks if the user has valid email id. If yes, an email message with the confirmation text gets triggered.

5. On fullfilment of any of these channels, the workflow updates the CRM , with the form details, via API call and ends the journey.