Seperate the best from the good ones
Segment users by their lead/engagement score to help you understand them better.
Nurture right to keep them alive
Any subscriber who has not visited the website or app for 30 days, should be sent a communication to come back.
Justify your acquistion costs with better retention
A user who likes your content and is enjoying all the perks of a free trial should be poked for a subscription.
We kind of know who you are
An email ID is a lead and only way to get the email ID, is to ask for it. But how should you do it?