B2B lead generation through website remains a never ending challenge for any B2B marketer. Website optimization remains at the top of the list on 'how to generate qualified B2B leads'.
WebEngage aims be an integral cog in your online b2b lead generation strategy.
Product/Service discovery, pricing queries, trial FAQs are some of the most needed solutions. Many prospects, who are unable to fulfill their queries, leave your website anonymously.
Convert them into leads and grow your business exponentially with WebEngage lead generation surveys.
How do I implement 'b2b lead generation strategy'?
Pop a modal survey and ask for their specific business needs, contact details and the best time for a callback and you have a solid hot lead instead of an anonymous bouncing visitor.
Providing on-site assistance to website user in a targeted fashion is the highest rated 'b2b lead generation strategies'. Other strategies include:
Running on-exit website overlay to users about to leave your website
Asking for contact details to users who have spent significant time on 'pricing page' on your website
Giving out free downloadables like e-books, reports in-lieu of contact details
Invite users for webinars coming from a particular traffic source/geography
Running customised surveys for users who have visited a section of your website
What do I get as a result of implementing b2b lead generation service?
With hyper-targeted surveys running across website, you can convert upto 30% of anonymous traffic on your website to identified lead.
With segmented lead collected through your website, you can feed in your sales funnel with qualified leads.