Overview:
Document and commitment fee collection is a critical yet weak step in credit cycle for any BFSI. Delay in submission of verification documents lead to opportunity loss for the credit institution. With the advent of online/e-verification and payment submission infrastructure, BFSI firms can fasten up the credit cycle by automating the nudge process for the application. Challenge, however, remains with personalisation of message and reaching out to these users across right channels.
With this cross-channel workflow, we intent to showcase how you can automate the whole cycle of document and payment collection.
After the user is eligible to buy a product and has verified his/her contact details, it’s important we push the user to submit the Application form, Supporting documents and Pay the Verification Fee to carry on with the process. This workflow shows how you can reach out to your customer over Email and Text to remind him/her to submit these necessary documents.
 

Industry:

BFSI

Use Case:
Trigger contextual messages to remind users for application supporting document and verification fee payment.

Events:

Lead_Gen_Form_Viewed

Webengage.Track(“Lead_Gen_Form_Viewed”, {

/*String*/
“Name” :
“Email” :
“Contact” :
“Type_Of_Loan” :
“Resident_Status” :
“Current_Address” :
“Occupation” :
“Company” :
“Office Address” :
“Gender” :

/*Date*/
“Date_Of_Birth” :
“Date_of_Verification” :
“Date_of_Application” :
“Date_Of_Documents_Submission” :
“Date_Of_Verification_Fee_Payment” :

/*Number*/
“Age” :

/*Boolean*/
“Eligibility_for_Loan” :
“Applied” :
“Documents_Submitted” :
“Verification_Fee_Paid” :

})