Overview:

Post-Purchase user engagement is very critical to minimise buyer's remorse on the bought product/service. Engaging with users who just bought not only reduces post-purchase dissonance but also provides an opportunity for the brand to establish credibility.
Triggered and personalised email workflows are one the best ways to educate/update the customer on the product(s) that they have purchased. This Automated Journey educates a customer over-time about the credit card plan they have purchased, on its privileges, bill payment methods and preventive measures to avoid scams. Brand can also treat this window of opportunity to cross-sell relevant product/services.

Industry:
BFSI

Use Case:
Automated email drip with post-purchase user engagement

Events:
Events stated in this workflow are specific to Credit Card purchase scenario.

Credit_Card_Sanctioned

Webengage.Track(‘Credit_Card_Sanctioned’, {

/*String*/
“First_Name” : Dummy,
“Account_Number” : 12345
“Email” : dummy@dummy.com,
“Contact” : 23456,
“Type_of_Credit_Card” :
“Month” : December,
“Resident_status” : Resident,
“Residential_Address” :
“Occupation” :
“Office_Address” :
“Marital_Status” :
“Gender” :

/*Date*/
“Credit_Card_Issue_Date” :
“Credit_Card_Expiry_Date” :
“Date_of_birth” :
“Last_Transaction_Date” :

/*Number*/
“Credit_Card_Amount” :
“Age” :

/*Boolean*/
“Eligible_for_Loan” :

})