Drive engagement with personalised Post-Checkout flow
Treat checkout as a milestone not as destination
Automating post-checkout workflow is crucial for user engagement
Overview:
Providing value to customers at all stages of their life cycle is important. Humanise your checkout flow to make the user feel good about transacting with your business. Treat this step to acknowledge, recommend and communicate in a personalised manner to get a sense of user experience and preferences for your business. This Journey shows how you can automate the post-checkout workflow and also provide course related information and tests that would increase usage frequency.
Industry:
Edu-Tech
Use Case:
Merge post-checkout workflow with course related assistance
Events:
checkout_completed
Webengage.Track(“checkout_completed”, {
/*String*/
“Name” :
“Email” :
“Contact” :
“Page URL” :
“Occupation” :
“Gender” :
“Course name” :
“Level” :
/*Date*/
“Date_of_payment” :
“Account_created_date” :
/*Time*/
“Time_of_payment” :
“Account_created_time” :
/*Number*/
“Sessions” :
“Number of purchases” :
“Course value” :
“Course duration days” :
/*Boolean*/
“Logged in” : 1
“Newsletter subcribed” : 0
/*array*/
“recommendation_on_course” : [“COURSE1”, “COURSE2”, “COURSE3”, “COURSE4” ]
“related_tests” : [“TEST1”, “TEST2”, “TEST3”, “TEST4” ]
})
Step by step explanation:
- The Journey is triggered on Event ‘Checkout Completed’.i.e User enters the journey once he/she successfully completes a purchase for a course module.
- Workflow queries course and purchase related details via API call.
- Workflow triggers an Invoice email (with purchase details & related tests/course materials) and SMS with purchase details.
- On delivery, workflow waits upto 7 days for the user to start the course.
- If the user doesn't start the course till the next 7 days, workflow triggers a reminder email with course assistance links.
- If the user starts the course by himself/herself, leave her alone and end the journey for that user.