Trigger periodic course completion report
Keep users engaged to boost user retention and brand loyalty
"Technology will never replace great teachers but technology in the hands of great teachers is transformational" - George Couros
In the hyper-competitive Edu-tech sector, it is easier to acquire a new student but difficult to make a student stay and even more difficult to make him/her keep paying for your services. Especially, when students themselves are spoilt with options both online and offline mediums.
Most of the student drop-outs happen either due to inability to drive value which depends on repeat usage of the platform at length. Retention marketers need to focus their attention in driving engagement and building trust by engaging not just students but parents alike.
This journey showcases how to automate student engagement by sending periodic and personalised progress report to each student taking respective courses.
Industry:
Ed Tech
Use Case:
Send automated progress report to students
Segment:
Active customer: users who have purchased atleast 1 course, and have logged_in or made progress in last 7 days.
Inactive customer: users who have purchased atleast 1 course, but either haven't logged_in in or made progress in last 7 days.
Events:
course_started
Webengage.Track(“course_started”, {
/*String*/
“Name” :
“Email” :
“Contact” :
“Page URL” :
“Occupation” :
“Gender” :
“Course name” :
“Level” :
/*Date*/
“Date_Of_browsing” :
/*Number*/
“sessions” :
“Total_courses purchased” :
“Course value” :
/*Boolean*/
“Logged_in” : 0
“Newsletter_subcribed” : 0
/*array*/
“recommendation_on_course” : [“COURSE1”, “COURSE2”, “COURSE3”, “COURSE4” ]
})
Step by step explanation:
1. The journey is triggered for each user when they either: ‘started a new course’ or ‘their last weekly progress is sent’.
2. Workflow waits for 1 week and check if the user is in segment ‘Active User’
3. If not, we check if the user is in the segment ‘Inactive User’ and end Journey. Workflows ignores 'Inactive user' for retention within the scope of this journey.
4. If the user is in segment ‘Active User’, workflow fetches course details and progress report for the user.
5. On successful query, workflow triggers a text reminder with weekly progress report.
6. Simultaneously, workflow triggers an email with student's progress and link to discussion forum(if needed).
7. Finally, end the journey for the user.