Overview:

Wishlists offers priceless information about prospective customer's interest that can help businesses target these users with personalised marketing communication. Personalised marketing messages that relates to their wishlist make these users feel in control as they hear from you about things that they really want. Wishlist provide an alternate way to make anonymous users leave their contact details to enable the business to contact them back when its back in stock. You may craft personalised followup for these users via -

• Reminder triggered emails
• Price drop/update notifications
• Low Stock Warning
• Trust messaging from reviews/ratings

Items are usually added on the wishlist of users and later abandoned by them on failing to push them for a purchase. This Journey automates the engagement process for pushing the purchase of Wishlist items by segmenting users based on their activeness with your brand. We can see how the users are engaged with different strategies, over-time and through various channels.
 

Industry:

E-Commerce
 

Use Case:

Update user on wishlist items
 

Events:

Added_to_wishlist

Webengage.Track (‘Added_to_wishlist’, {

/*string*/
“Email” : dummy@dummy.com,
“Name” : Dummy,
“Contact” : 123456,
“Last_product_in_wishlist”:
“Product_category” :
“Sub_category” :
“Gender” :
“Delivery_location” :
“User_location” :

/*Number*/
“Age_of_user” :
“Number_of_items_in_wishlist” :
“Number_of_orders_by_user” :
“Average_order_size” :
“Average_order_amount” :
“Last_order_amount” :
“Number_of_transactions” :
“Product_Price” :
“Discount%_on_MRP” : 
“Price_after_discount” : 
“Last_Search_time” :
“Added_to_wishlist_time” :
“Last_order_time” :

/*Date/time*/
“Last_Search_date” :
“Added_to_wishlist_date” :
“Last_order_date” :

/*Boolean*/
“User_logged_in” :
“International_shipment” :
“Delivery_possible” :
“Price_filter”:
“Item_under_discount” :
“Coupon_code_applied” :

/*arrays*/
“Related_Products” : [“PROD1”, “PROD2”, “PROD3”, “PROD4”, “PROD5”]

})

Step by step explanation:

1. The Journey is triggered for the user when he/she adds an item to the wishlist
2. Workflow creats an exit trigger by putting a check on 'the user completing a transaction'. If user fails to buy, the journey ends for that user.
3. Workflow also waits upto next 2 days for the user to purchase the items on wishlist.
4. On successful event, end the journey for that user
5. On time-out (if the user fails to complete a purchase), we check if the user is in segment ‘hasn’t made any purchase in the last 6 months’
6. If yes, workflow fetches the product category of wishlist items via a REST API call.
7. Workflow checks for channel reachability of the user on push notification and if found reachable, triggers a message with discount codes for purchase of items.
8. If found not reachable on push notification, workflow triggers an SMS with similar marketing message.
9. If the user isn’t in segment ‘Hasn’t made any purchase in the last 6 months’, workflow fetches the product category of wishlist items via REST API call.
10. Workflow checks reachability of user through push notification. If found reachable, triggers a push notification reminding the items left on wishlist.
11. If not reachable through push notification, workflow triggers an email with top 5 items in the same product category.
12. On sending the email or push notification, workflow wait upto 2 days for the user to make a purchase.
13. On time-out (if the user fails to complete a transaction), we push the same user further to make a purchase by offering discounts, similar to that of a user in the segment ‘hasn’t made any purchase in the last 6 months’.

Pro-tip:

Set an exit trigger for the event 'purchase made'. As soon as the user makes a purchase, he will exit the journey.