Decoding Hypergrowth 2.0: How Startups Are Improving Business Efficiency Through Marketing Automation

Decoding Hypergrowth 2.0: How Startups Are Improving Business Efficiency Through Marketing Automation

Last year, Inc42 partnered with martech platform WebEngage to bring its five client success stories to the fore. The series titled ‘Decoding Hypergrowth’ delved deep into each company’s growth journey, tracking their tipping points and business models, while charting out their strategies to transform existing business practices through intelligent user engagement solutions.

We covered the likes of edtech platform Simplilearn and D2C cosmetic and personal care startup MyGlamm to understand how startups approach retention challenges, boost engagement and increase the overall Customer Lifetime Value (CLV). And how leveraging latest marketing techniques helped them strengthen customer loyalty and widen their repeat user base.

Little has changed over the last year. Though the Covid-19 scare has subsided to some extent, new virus variants continue to plague our lives, making lockdowns and other restrictions almost routine. In the midst of uncertainties, many companies have found a new way to recoup lost sales by adopting the digital way of doing business.

And those already in the ecommerce landscape are focusing their efforts on improving customer experience by customising user interaction. According to a Pwc report, 73% of customers point to customer experience as an important factor while making a purchase. To break the data silos and send effective and targeted messages and campaigns, brands require a data-driven approach.

Which is why, companies today are turning to third party providers like WebEngage to analyse consumer behaviour and buying patterns and convert this data into actionable insights. Thus, helping them streamline their marketing processes.

Original Article

  • Created: 18 Jun 2022
  • Last Updated: 09 Jun 2022

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