Why Is Our Segmentation
 Engine The Best-In-Class?

Join 400+ global brands that prefer WebEngage’s Segmentation Engine over others

  • Static Customer Segments for Precise Targeting

    Use customer attributes, behavioral data, and other derived insights to create static customer segments.

    ✓ CSV and List Uploads

    ✓ Event-Based Segments

    Learn more about Static Segmentation →

  • Live Segments to Engage Customers in Real-time

    Create live segments with instantaneous data refresh based on user engagement with your brand. Create marketing automation workflows and engage your customers contextually in real-time.

    ✓ Low Refresh Times

    ✓ Real-Time Analytics

    Learn more about Live Segmentation →

  • RFM Segments and Cohorts to Identify the Low-hanging Fruits

    Most loyal customers, or high-risk customers. Identify user segments that require immediate action, using the RFM model.

    ✓ Revenue Modelling

    ✓ Predictive Segmentation

    Learn more about RFM Segmentation →

Clearly Defined Micro-Segments

Create micro-segments based on real-time data about your users, using a powerful combination of profile information and behavioural data such as

  • User Attributes
  • Acquisition Channels
  • Channel Reachability
  • User Events
  • Device Technology
  • Geolocation

Our Customers Acing at User Engagement and Retention

  • WebEngage has made reaching out to our users simple and quick. The timely insights have helped us tweak our communications, enabling better conversions.

    Manav Sethi
    Chief Marketing Officer

    Read Success Story
  • WebEngage has improved our ability to understand and unify user data to solve the retention problem. We’ve seen a 22% uplift in repeat purchases.

    Abhishek Bhukker
    Customer Lifecycle Manager

    Read Success Story
  • WebEngage’s retargeting campaigns are very effective, resulting in 17% of our transactions. We witness a higher ROI than other digital channels.

    Shaunaq Marathe
    Manager - Campaign Strategy & Analytics

    Read Success Story
  • Retention is critical to a consumer business's success like us, and going with WebEngage was just the right decision that we made.

    Naman Gupta
    Principal - Growth

    Read Success Story

Keep pushing forward. We’ve got your back.

  • Seamless Onboarding

    Work with our onboarding specialists till go live with your first campaign.

  • Superior Customer Success

    Our trusted pros to help you with solutions relevant to your business needs.

  • Unparalleled Support & Service

    Get the help you need, whenever you need it with our 24/7 support.

Resources to Drive Growth

Predictive Segmentation: Getting Started with True Data-Driven Personalization Predictive Segmentation: Getting Started with True Data-Driven Personalization
Blog

Predictive Segmentation: Getting Started with True Data-Driven Personalization

How To Use Micro-Segmentation Marketing Effectively In Marketing Automation How To Use Micro-Segmentation Marketing Effectively In Marketing Automation
Blog

How To Use Micro-Segmentation Marketing Effectively In Marketing Automation

Behavioral Segmentation: A Targeted Approach To Modern Marketing Behavioral Segmentation: A Targeted Approach To Modern Marketing
Blog

Behavioral Segmentation: A Targeted Approach To Modern Marketing

A Big ‘Thank You’ to our customers for always motivating us to break new grounds!

WebEngage

Let’s talk about what WebEngage can do for your business.

Request a Demo