We didn't follow the CDP/CEP trend.
We pioneered it.
Fifteen years ago, we noticed brands were obsessed with acquiring users and almost careless about keeping them. So we built the platform we wished existed, where data, analytics, and engagement live in the same system. This is how it happened.
Where WebEngage actually runs.
- Largest payment network in the world
- World's largest retailer and one of the largest CPG companies
- Largest payment network in the world
- 50% of all leading Online Travel Agents (OTAs) in Asia
- 3 out of the top 5 fashion houses in the Middle East
- Leading cybersecurity company in emerging markets
- Largest public transport company in the GCC
- India’s largest EV automobile maker
- 50% of all leading Online Travel Agents (OTAs) in Asia
- Top retailers in India across fashion, hypermarket, and footwear categories
- 10 of the Nifty 100 index companies
- 50% of all leading Online Travel Agents (OTAs) in Asia
- #1 digital leaders across insurance, investments, fashion ecommerce, jewelry, super apps, and ticketing categories in West and South Asia.
- Leading cybersecurity company in emerging markets
Where WebEngage actually runs.
From India's largest EV maker to the world's biggest payment network. Hover to explore
CUSTOMER CATEGORY · 10 OF OUR FAVORITES
Largest payment network in the world
World's largest retailer and one of the largest CPG companies
India’s largest EV automobile maker
50% of all leading Online Travel Agents (OTAs) in Asia
#1 digital leaders across insurance, investments, fashion ecommerce, jewelry, super apps, and ticketing categories in West and South Asia.
3 out of the top 5 fashion houses in the Middle East
Top retailers in India across fashion, hypermarket, and footwear categories
Leading cybersecurity company in emerging markets
Largest public transport company in the GCC
10 of the Nifty 100 index companies
Here's how we got here.
A gap nobody was naming: retention.
Avlesh and Ankit had built consumer-tech startups for years before WebEngage. They couldn’t unsee one pattern: companies spending more and more on acquisition, almost nothing on what came after.
Marketers had no unified way to engage users across the lifecycle. So they over-invested at the top and bled users out the bottom. Day one, we believed something the category caught onto much later: retention is the strongest growth lever.
The drag-and-drop canvas that everybody copied.
From India, winning customers one continent at a time
The first full-stack CEP with a composable CDP built in.
Going deeper into customer-data marketing, we noticed that most CEPs and CDPs run on a classic user/event model: quick to deploy, but it flattens everything.
Try to model real relationships in your data and the cracks show. We watched it play out across hundreds of customers, then built CDPx to fix it from the ground up.
Built for an AI-first, privacy-aware world.
Two beliefs that shape everything we ship.
01
Engineering craftsmanship over hollow sales pitches.
02
Obsessed with customer success and value delivery.
how we show up
White-glove onboarding program
99%
CSAT score
24/7 support with < 15 min response
99.99%
Uptime SLA
Dedicated CSMs for every enterprise
900+
Enterprises serving
Six products. One orchestration.
WebEngage isn't a stack of point tools we acquired and stitched together. Read this diagram left-to right — every layer feeds the next, on the same data spine.
Foundation
Data Spine
Intelligence
Understand & Decide
Action
Orchestrate
CDP the spine
Composable, relationship-aware customer data platform. Single source of truth — first-party, consent-aware, golden-record.
Feeds all products
Analytics
Funnels, cohorts, retention & revenue attribution.
Segments
Dynamic, behavioral, lifecycle — built on relationships, not flat user/event lists.
Personalization
Dynamic content per user, per channel, per moment — driven by segments & signals.
Recommendation
Products, content, offers — picked for each user from real-time behavior.
AI layer that powers the entire stack with predictive analytics, send-time optimization, content generation, churn prediction, and intelligent segmentation.
