Marketers don’t need
another agent
They need outcomes
BLACK is the world’s only outcome-based agent. It watches your customer base, decides what to run, executes through WebEngage, and proves the lift.
Nobody's talking about your business
The reality
Spreadsheets. Calendars. More tabs.
847
Campaigns active
this quarter
The promise
Every platform shipped an agent.
12,340
Journey touchpoints
The reality
More campaigns. More journeys.
↓41%
Repeat purchase rate
Not the sheets. Not the agents. Not the campaigns. None of it is looking at your customers and telling you what to do next.
Your data is already enough
BLACK finds the signals across your data, understands what matters, and turns them into actions that drive measurable outcomes.
Matches
Your customer base 24x7
Decides
What's worth running
Executes
Through Atlas at the right time
Proves
the lift with outcome metrics
What Black gives you.
01
Attributes
Behaviour your database never stored, worked out for every customer and available everywhere in WebEngage.
Buying cycle position
Category breadth
Payment confidence
Discount sensitivity
02
Personas
Sale Maximisers
Buying cycle position
Category Regulars
Editorial email
Rising Insiders
Discovery mix
Lapsing Insiders
Left alone, on purpose
The result
More campaigns. More journeys.
And a repeat purchase rate that keeps going the wrong way.
Convert cash-on-delivery first buyers to a trusted
$1.0–1.3M
540K audience · ready to review
Your analytics, arranged by Lifecycle.
Radar · last 30 days
4.18M customers · $4.5M / mo
Activation rate
24.8%
Repeat rate
38.2%
Churn rate
12.4%
BLACK impact
$290K
LIFECYCLE PULSE
4.18M customers · $4.5M / mo
Illustrative account view
Every suggestion comes with the numbers behind it.
Get single-category repeat buyers exploring a second category
$1.1–1.4M
It is tailored to your industry/vertical.
E-commerce
Insurance
EdTech
Travel
None of this is guesswork. Our data science team has spent years building retention programmes inside these industries, for some of the largest brands in them. What they learned is what BLACK arrives knowing.
