The channel atlas
Fifteen
channels.
Orchestrate every customer interaction across email, push, SMS, WhatsApp, RCS, web, voice, and more, from a single journey and canvas. The channel is a choice, not a constraint.
15
Channels supported natively
or via pre-built integrations
45B+
Messages sent monthly
across all channels
400M+
Monthly active users engaged
through WebEngage
850+
Enterprises orchestrating
customer engagement with us
Pick a channel. Open the anatomy.
Every channel, cracked open. See exactly what's inside.
Email.
Drag-and-drop builder, MJML import, AMP for Email, full deliverability tooling, AI subject lines. Where most retention loops still close.
Mobile Push.
iOS and Android push, in-app messages, rich notifications, deep linking, and Journeys that re-enter per event, not per lifetime.
Web Push.
Browser push via VAPID, on-site notifications, and 8-question surveys, three surfaces, one profile.
In-app.
Modal, header, footer, and full-screen overlays, triggered on events and screen targeting. ~74% open rate vs email’s 25%.
On-site Notifications.
Modal, callout, header, and footer, pinned to any DOM element. Built for in-page conversion lifts.
On-site Surveys.
NPS, CSAT, and multi-question surveys, triggered by scroll, exit intent, or any event. Answers branch the next Journey step.
WhatsApp.
AI-drafted templates, carousels, multi-WSP routing, one message per order, not per lifetime.
RCS.
Branded sender, rich media, carousels, interactive buttons. Falls back to SMS when unsupported.
Viber.
Rich multimedia, interactive CTAs, branded sender, two-way conversations, built for SEA, EMEA, and CIS markets.
Line.
Carousels, broadcasts, and personalised flows, reaching 190M+ monthly active users across Japan, Taiwan, Thailand, and Indonesia.
Google Ads.
Sync segments to Google Customer Match, retarget, suppress, and build lookalikes. Your audience layer for paid acquisition.
Meta.
Sync to Meta Custom Audiences, retarget and exclude using the same segments that drive email and push.
TikTok.
Sync segments to TikTok Ads Manager, retarget, suppress, and build lookalikes. Same logic that drives every other channel.
Voice / IVR.
Automated calls, IVR flows, and OTP verification, voice as a Journey step, like any other channel.
Channels are the easy part. Orchestration is the hard one.
Email is easy. Sending one only after WhatsApp goes unread, push goes untapped, and the app stays closed for 48 hours, that's where most platforms break.
Journey Designer
Drag any channel onto the canvas. Branch on delivered, opened, clicked, converted, or any custom event. Journeys re-enter per event with Contextual Journeys, one message per order, not one per lifetime.
Frequency Caps & DND Hours
Caps enforced across email, push, SMS, and WhatsApp, not per-channel. Quiet hours respected for Marketing; Utility messages still flow because they’re transactional.
Universal Control Groups
Hold out a slice of users from every channel automatically. Measure incremental lift instead of guessing whether the campaign actually moved the needle.
