Reach the right people the moment they’re right
Build segments in plain language. WebEngage keeps them live, re-evaluating on every event, so you’re never targeting a stale list.
Describe your audience. The segment writes itself.
Your audience, sliced three ways no one else can
Three things every other platform makes you choose between. Here they’re one screen.
01 · COMPOSITION
Segment audiences however you want
Combine customer properties, event activity, device data, and derived insights into highly accurate segments. Without writing SQL.
02 · LOGIC
Build complex audience logic without losing your mind
Nest conditions. Stack AND/OR groups. Use date math, and frequency operators tailored to how your business actually thinks.
03 · AFFINITY
Segment by what people prefer, not just what they did
Affinity is a function inside WebEngage’s Derived Attributes. Point it at any event property and it writes each user’s dominant preference back onto the profile.
Let WebEngage predict a segment or import one from your other tools.
Segment on intent, not history
Import segments from anywhere
Sync external audience data from CRMs, analytics tools, ad platforms, and data warehouses straight into WebEngage. Once it lands, it lives as a segment you can target on its own, or combine with your rule-based and predictive segments inside any campaign.
- 40+ pre-built integrations — Snowflake, BigQuery, Redshift, Customer.io, Mixpanel, Segment, Salesforce, HubSpot, and more.
- Real-time, hourly, or batch sync. Match your source's natural cadence — no lock-in.
- CSV uploads for one-off lists. Identity resolution merges them against the Golden Record automatically.
Building the segment is step one. Here's the payoff.
USE CASE · 01
Trigger journeys the moment a user enters or exits a segment.
Automatically start (or stop) personalized journeys when users enter or exit specific audience segments in real time. Timely engagement that maps to actual lifecycle moments, not nightly batch jobs.
Churn prevention: Trigger re-engagement the instant a user moves into the “High churn risk” predictive segment.
Onboarding automation: Start a personalized onboarding flow the second a user completes signup or first purchase.
USE CASE · 02
Build it once. It updates everywhere.
The segment you build doesn’t have to stay in WebEngage. Sync it to Facebook Ads, Google Ads, or TikTok as a Custom Audience, and as users join or leave the segment, the ad audiences update automatically. No CSV exports. No stale lists.
Win back retargeting: Sync your lapsed high-value users to Facebook Custom Audiences. The moment one of them reopens the app, they leave the segment, and your ads stop following them. No wasted spend.
Lookalike scaling: Push your high-LTV segment to Google Customer Match and let Google find similar users. As new customers cross your LTV threshold they join the seed automatically.
What leading teams say about WebEngage
Find what converts, fix what doesn't
- Describe the audience you want in plain language and let the Segment Agent build the segment for you.
- Build behavioral segments like cart abandoners, dormant buyers, in a visual builder with zero SQL.
Find what converts, fix what doesn't
- Target on pre-built traits like value tier & discount-sensitivity that WebEngage maintains for you. No analyst or model required.
- Target users by affinity like their preferred category, genre, or cuisine, not just demographics or past data.
- Use Predictive Segmentation to auto-sort users into Most, Moderately, and Least Likely to do any target event.
Find what converts, fix what doesn't
- Segment on the things your business runs on like orders, subscriptions, policies, not just users and the actions they took.
- Query across your data the way you'd query users- no SQL, no connector, no data export
- Define derived attributes such as 'favourite category' with no external compute and use them in segment builder.
Additional Resources
WebEngage Is Now Salla Platform Native – Asia’s #1 CEP Joins Hands With GCC’s Largest E-commerce Platform
Salla is one of the largest commerce platforms in the GCC region, built specifically for merchants in the Middle East…
Analytics Digest – Introducing Multi-splits in Event Analytics, Choose Between Uniques/Occurrences In Funnels, Hold Property Constant In Funnels & Compare Funnels Across Time Periods
WebEngage is rapidly becoming the de-facto Analytics toolkit for its customers across product and growth teams. As our usage grows…
Introducing Entity Relationship Visualizer – Manage Relationships Between Your CDPx Data Objects In A Visual Interface
Last year, we launched a composable version of our Customer Data Platform; CDPx, and introduced Entities – a simple way…
