Last year, we launched a composable version of our Customer Data Platform, CDPx and introduced Entities – a simple way to house data pertaining to customer relationships in WebEngage so that you could use it further for your customer segmentation and lifecycle campaign orchestration.
Since the launch of CDPx our customers across multiple verticals including Financial Services, Healthcare, Automobile, Consumer Durables etc, have started structuring their customer data in the way their business actually works. And that’s when a common challenge surfaced; the more entities and relationships they wanted to bring inside WebEngage, the harder it got to manage what connects to what.
Today, we’re thrilled to introduce the Entity Relationship Visualizer – a visual, interactive canvas that lets you manage your custom entities and their relationships. You can see all your entities, their attributes, relationships, on one screen. All connection between entities display the associations (as verbs) that define their relationships (e.g., “belongs to”, “purchased by”, “raised by” etc) and show their relationship cardinality (e.g., many-to-one, one-to-many, or one-to-one etc).
In the visualization above, you can immediately infer that a User may purchase many Appliances with AMC Contracts. A User may create multiple Service Tickets against an Appliance that the User owns.
