Automate journeys, not just messages
Edit it while it’s running. Run parallel instances for the same user. Trigger it from a price drop instead of a click. The journey moves with the user, not around them.
Three things only WebEngage does
Every automation tool triggers, branches, waits, and sends. These three go further.
Three journeys. One user. In parallel.
Emma orders three times in one afternoon. Most tools can only track one. Contextual Journeys runs all three in parallel.
Edit live journeys: no pause, no versioning, no sunset
Most tools make you stop a journey to change it, or they quietly spin up a new version. Only WebEngage allows you to edit a journey while it’s running. Every user, old and new, follows the updated flow the moment you publish.
Back in stock at 2am. Messaged user by 2:01.
Trigger journeys from any business event, system update, or API call, not just user actions. Relays automatically match events to the right users, like linking a price drop directly to its wishlisters, without needing segment lookups.
What can WebEngage Automation unlock for your role?
Find what converts, fix what doesn't
- Build multi-step, cross-channel journeys on a drag-and-drop canvas, without engineering help.
- Edit a running journey live so users already in the flow get the improved logic immediately
- Trigger a fresh journey for every order or cart with Contextual Journeys, not just once per user.
Find what converts, fix what doesn't
- Measure true incremental lift with Universal Control Groups that hold out a slice of users across every channel automatically.
- Add any API-based system as a step in your journey and not just native channel, whether it's direct mail, CPaaS, or your own CRM.
- A/B test different messages, or entire branches inside a journey, then send the rest of your audience down the winning path.
Find what converts, fix what doesn't
- Enforce frequency caps and quiet hours across all channels at once, not per-channel.
- Stop duplicate sends before they leave the queue with intelligent deduplication on the unified profile.
- Govern every team's journeys from one orchestration layer instead of stitching together separate channel tools.
Additional Resources
Analytics Digest – Introducing Multi-splits in Event Analytics, Choose Between Uniques/Occurrences In Funnels, Hold Property Constant In Funnels & Compare Funnels Across Time Periods
WebEngage is rapidly becoming the de-facto Analytics toolkit for its customers across product and growth teams. As our usage grows…
WebEngage Is Now Salla Platform Native – Asia’s #1 CEP Joins Hands With GCC’s Largest E-commerce Platform
Salla is one of the largest commerce platforms in the GCC region, built specifically for merchants in the Middle East…
Introducing Entity Relationship Visualizer – Manage Relationships Between Your CDPx Data Objects In A Visual Interface
Last year, we launched a composable version of our Customer Data Platform; CDPx, and introduced Entities – a simple way…
