WebEngage is recognized as Enterprise Leader in multiple categories in the G2 Summer Report 2024. Read more ->

RoAS Calculator


Ensure that your Ad Spend & Ad Revenue are in the same currency.

  • Your RoAS is

    00

What Is Return On Ad Spend (RoAS)?

How To Calculate?

Return-On-Ad-Spend-Calculator

More Calculators

FAQs

Ad Spend includes the money spent on advertising campaigns and the people who manage those campaigns for you.

The benchmark for RoAS will differ by industry, your products/services and the market forces but ideally, you’re supposed to earn $4 for every $1 spent on ads — A 4:1 ratio.

RoAS shows the health of your ad campaigns. It identifies your top performing channels, determines your Customer Acquisition Cost (CAC), lets you make data-backed decisions, and optimize your Ad Spend for maximized ROI and profitability. For example, if your RoAS is below the ideal 4:1 ratio, then it might be time to rethink your strategy and do course corrections.

RoAS is influenced by metrics like Cost-Per-Click (CPC), Clickthrough Rate (CPC), Conversion Rate, Average Order Value (AOV), Customer LifeTime Value (CLTV), Impressions, Quality Score and Ad Spend as well as factors such as landing page experience, ad creativity & relevance, offerings, industry, and market forces.

Yes. RoAS can be blended or for a channel. To do it for a channel, divide the ad revenue from a channel by the ad spend on that channel and multiple it by 100.

Yes, our RoAS calculator can be adjusted for different currencies. Simply ensure that the revenue and spend inputs are in the same currency.

Scroll to Top

We approached WebEngage when we were unhappy with a competitor's product. We wanted excellent service, which is one of WebEngage's intrinsic values. From Oberoi Hotels & EazyDiner to The Postcard Hotel, we're a 100% WebEngage client!

Kapil Chopra

Founder - EazyDiner & The PostCard hotel

Global brands trust WebEngage

global-brands
reviews-security-partners

Book a free consultation

Supercharge Your Startup's Growth

The Program helped us scale our business faster and bring down acquisition costs with time.

ankit-agarwal-testimonial

Ankit Agarwal

Founder, PHOOL

Become a Partner

Grab your copy