Shoppers Stop sees 2X jump in CRM revenue contribution with WebEngage. You can too. Take a demo now!

2 Mins Read


Growth Rate Calculator – By What Percentage Are Users Growing On Your Platform?

Growth Rate Calculator
Growth Rate Calculator
Home - Blog - Growth Rate Calculator – By What Percentage Are Users Growing On Your Platform?

What Is Growth Rate?

The rate at which your user base grew over a certain period, after factoring in your
churn rate. Growth rates can assess a brand’s current performance to predict future performance.

How To Calculate?


Growth Rate Calculator

Your Detailed Calculations:

  • Your Growth Rate is


If you want to read more about Growth Rate along with other important audience metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics by WebEngage, marketing automation.


  • Why is Growth Rate important?

    Growth rate is important because it indicates their ability to increase revenue, market share, and profitability over time. If a growth rate falls, it means you are slowing down for some reason even if you’re growing. It could be due to environmental and seasonal changes, but unless you track your growth rate over time, you won’t know whether the reasons are internal or external.

  • What factors influence Growth Rate?

    Growth Rate is shaped by internal factors such as product innovation, marketing effectiveness, operational efficiency as well as external factors such as market demand, competitive landscape, economic conditions, and regulatory environment.

  • How to improve Growth Rate?

    Growth Rate can be improved by focusing on strategies such as customer retention, acquisition through retention, product innovation, market expansion, operational efficiency, partnerships, talent investment, and data-driven decision-making.

  • What is the relationship between Growth Rate and Retention Rate?

    The relationship between growth rate and retention rate is intertwined: while growth rate measures the overall expansion of a business, retention rate specifically focuses on the ability to retain existing customers over time; therefore, a higher retention rate often contributes positively to sustained growth by ensuring a stable customer base and fostering repeat business, ultimately supporting long-term profitability and market expansion efforts.

Bonus Read – Every customer retention metric you need to track!


Inbound SEO, 


Vicky is an Inbound Marketer at WebEngage. He takes care of overall marketing operations. He is your go-to guy for SEO and SEM tips and hacks.

Related Articles

Scroll to Top

We approached WebEngage when we were unhappy with a competitor's product. We wanted excellent service, which is one of WebEngage's intrinsic values. From Oberoi Hotels & EazyDiner to The Postcard Hotel, we're a 100% WebEngage client!

Kapil Chopra

Founder - EazyDiner & The PostCard hotel

Global brands trust WebEngage


Supercharge Your Startup's Growth

The Program helped us scale our business faster and bring down acquisition costs with time.


Ankit Agarwal

Founder, PHOOL

Become a Partner

Grab your copy