Customer Acquisition Cost - How Much Does It Cost You To Acquire Your Users?

Customer Acquisition Cost - How Much Does It Cost You To Acquire Your Users?

Definition

Customer Acquisition Cost is defined as the average money you spend in acquiring every user for your business.

Customer Acquisition Cost Formula

Customer Acquisition Cost Calculator

Customer Acquisition Cost Calculator

Your Detailed Calculations:

  • Your Cost of Acquiring One User is

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If you want to read more about Customer Acquisition Cost along with other important metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.

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Every customer retention metric you need to track!

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  • Created: 17 Dec 2019
  • Last Updated: 15 Apr 2021

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Author

Chirag Parmar Growth Marketing Manager, WebEngage

Chirag is a marketing evangelist with a strong affinity towards Marketing Technologies. He is the author of a renowned management book and comes with diversified B2B SaaS experience. Certified in Marketing by Google, Facebook, Microsoft, Twitter, LinkedIn, and HubSpot, he is known for catalyzing rapid growth and expansion. In his leisure, he is a photography enthusiast and enjoys the astounding beauty of the world from behind a 50mm lens.


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