Measure the Incremental Impact of Campaigns with Control Groups

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800+ global brands trust WebEngage for customer engagement and retention

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Why should you use Control
Groups by WebEngage?

Experience improved ROI

Optimize your marketing spend by identifying the most effective strategies, leading to higher ROI.

Measure campaign impact

Assess the true effectiveness of your marketing efforts by isolating the impact of your campaign.

Eliminate selection bias

Randomly assigning participants to control and target groups, to ensure fair comparison.

Understanding how Control
Groups work

Make data driven decisions by analyzing the impact of your marketing efforts

There’s a control group for each question!

WebEngage lets you set control groups at three levels- Campaign, Custom and Universal.

Measure and attribute the Incremental Uplift as a result of your efforts

What our customers have to say

Shaw Academy Slide

“WebEngage has been crucial in revolutionizing our entire online user experience. The Support and Success teams at WebEngage are extremely supportive.”

Scott Newton
CCO, Shaw Academy

epigamia Slide

“Within 6 months, we’ve witnessed a jump in our email open rates and orders placed. WebEngage has also helped us reduce human hours and enhance efficiency.”

Isha Dhoble
VP – Marketing & Strategy, Epigamia

go-mmt Slide

“The WebEngage Customer Success team has worked tirelessly to solve our problems. We have enjoyed this kind of close collaboration with WebEngage.”

Vikalp Sahni
Ex – Co-Founder and CTO, Goibibo

Vezeeta Slide

“WebEngage stands strong when it comes to user engagement and retention. It understands the importance & nuances of the subject.”

Mohammad El Mougi
Chief Product Officer, Vezeeta

Acko Slide

“Win-back and policy renewal campaigns have contributed significantly to our overall revenue and resulted in improvement of our North Star
Metric i.e. Persistency ratio.”

Payal Saxena
Associate Director – Digital Marketing, Acko

Resources to Drive Growth

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“I like many things about WebEngage, but what stands out is their agility and being customer centric.”

Nitin Sethi,

SVP, CDO – Consumer Businesses

800+ Global brands trust WebEngage

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