SMS.
Lands on every phone – no app, no internet needed. WebEngage runs it inside your journeys, not as a parallel CPaaS account.
Delivery rate
98.5%
Integration Partners
40+
Built for SMS. Backed by the platform
Measure overall click performance of your SMS campaign. Track total and unique clicks on your link to understand how recipients engage with your message.
Connect with 50+ SMS providers out of the box. Integrate your preferred RSP in a few clicks and start sending campaigns without any complicated development.
See total SMS sent versus delivered so you know exactly how many message parts went out and can manage sending costs accurately.
Prevent message fatigue by capping how many messages users receive. Set daily, weekly, and monthly limits plus minimum time gaps, per channel or combined across all.
Set Do Not Disturb time slots to avoid messaging users during odd hours. Messages are held during DND and delivered once the window ends.
Personalize messages with dynamic fields like name, order ID, and status. Insert placeholders into your template and each recipient sees content tailored to their own data.
Built for SMS. Backed by the platform.
SMS Features
Native to this channel
Click Tracking
Measure overall click performance of your SMS campaign. Track total and unique clicks on your link to understand how recipients engage with your message.
50+ Integrations
Connect with 50+ SMS providers out of the box. Integrate your preferred RSP in a few clicks and start sending campaigns without any complicated development.
SMS- Part Count Tracking
See total SMS sent versus delivered so you know exactly how many message parts went out and can manage sending costs accurately.
Platform Features
Available everywhere relevant to Mobile too
Frequency Capping
Prevent message fatigue by capping how many messages users receive. Set daily, weekly, and monthly limits plus minimum time gaps, per channel or combined across all.
DND
Set Do Not Disturb time slots to avoid messaging users during odd hours. Messages are held during DND and delivered once the window ends.
Dynamic Personalization
Personalize messages with dynamic fields like name, order ID, and status. Insert placeholders into your template and each recipient sees content tailored to their own data.
What's new for SMS teams.
WebEngage Is Now Salla Platform Native – Asia’s #1 CEP Joins Hands With GCC’s Largest E-commerce Platform
Salla is one of the largest commerce platforms in the GCC region, built specifically for merchants in the Middle East…
Analytics Digest – Introducing Multi-splits in Event Analytics, Choose Between Uniques/Occurrences In Funnels, Hold Property Constant In Funnels & Compare Funnels Across Time Periods
WebEngage is rapidly becoming the de-facto Analytics toolkit for its customers across product and growth teams. As our usage grows…
Introducing Entity Relationship Visualizer – Manage Relationships Between Your CDPx Data Objects In A Visual Interface
Last year, we launched a composable version of our Customer Data Platform; CDPx, and introduced Entities – a simple way…
See the anatomy of the other six.
The WebEngage channel atlas
FAQs
You bring your own SMS Service Provider. WebEngage integrates with 40 plus SSPs including Twilio, Exotel, Plivo, MSG91, Infobip, plus a Private SSP option. SSPs act as the middlemen carrying messages from WebEngage to mobile operators, so you keep your aggregator and its rates.
See docs
WebEngage supports the TRAI DLT regime. You register your entity for a PE ID, register your sender IDs or headers as transactional or promotional, and whitelist templates for Template IDs, with both PE ID and Template ID passed in each message payload or delivery fails. WebEngage can enable PEID and TemplateID fields on your configuration for Indian sends.
See docs
Yes. WebEngage guides you through TRAI's mandate for whitelisting links and CTAs used in SMS, so URLs and callbacks in your templates need to be registered to pass DLT scrubbing.
See docs
Your SSP sends delivery status notifications to WebEngage through a webhook URL, so statuses such as sent, delivered, failed, and queued are tracked under campaign stats. This gives you per-message delivery reporting inside the dashboard.
See docs
SMS content personalizes using tracked user attributes and custom event properties through tokens, for example a user first name or an order ID from an event. Content stays within DLT template constraints for Indian users.
See docs
SMS is billed per part, not per message: longer messages or emojis split into multiple parts carriers charge for individually. WebEngage surfaces an SMS Part Count that aggregates the actual number of parts from the delivery receipts your SMS provider returns, giving you a transmission-accurate figure to reconcile against the provider invoice.
Every link in SMS, WhatsApp, RCS, and Viber campaigns can be automatically shortened by WebEngage so clicks are tracked and rolled into campaign analytics, giving click-level visibility on channels that otherwise offer little native measurement.
