13th May, 2025
Imagine you’re running a food delivery app and want to show users a list of newly opened restaurants…
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What happens when your most engaged audiences meet the world’s most addictive platform?
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The A/B Testing Fallacy: Are You Seeing the Full Picture?
A/B testing has been the gold standard for…
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As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…
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24th March, 2025
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become …
Abhijat Shukla
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Not too long ago, a warm greeting at the bank entrance or a face-to-face meeting with a representati…
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