13th May, 2025
Imagine you’re running a food delivery app and want to show users a list of newly opened restaurants…
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Ananya Nigam
WebEngage 
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25th April, 2025
What happens when your most engaged audiences meet the world’s most addictive platform?
You unlock r…
Harshita Lal
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15th April, 2025
The A/B Testing Fallacy: Are You Seeing the Full Picture?
A/B testing has been the gold standard for…
Priyam Jha
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4th April, 2025
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…
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24th March, 2025
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become …
Abhijat Shukla
