News from search to suggestion how ai is reshaping the future of e-commerce
AI experts in the UAE have welcomed the announcement of a new government model in the country, which will see half of all federal sectors, services and operations run on Agentic AI within two years. Agentic AI is a more advanced type of Artificial Intelligence that can work on its own to plan, carry out, […]
More screen time, less attention: The new marketing paradox
As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high reach no longer guaranteeing visibility or recall Consumers have never been more digitally accessible. With average daily internet usage crossing six hours, audiences are constantly connected across devices, platforms and formats. Yet, for marketers, this unprecedented reach […]
From search to suggestion: How AI is reshaping the future of e-commerce
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem The search bar once defined the architecture of e-commerce. It was the starting point of intent, the gateway to discovery and the anchor for performance marketing. Today, […]
Agentic AI to run 50% of UAE govt services: What this means for residents
AI experts in the UAE have welcomed the announcement of a new government model in the country, which will see half of all federal sectors, services and operations run on Agentic AI within two years. Agentic AI is a more advanced type of Artificial Intelligence that can work on its own to plan, carry out, […]
Why brands are still missing the mark with women consumers
Abhijat Shukla of WebEngage explains that women drive 70-85% of purchases in India, but brands lag in understanding them, relying on token campaigns over sustained, data-driven engagement. Women are not a niche audience in India’s consumer economy; they are one of its most powerful forces. The March 2026 HerKey – Havas Creative India report underscores […]
How Brands Rethink Festive Playbooks Through Real-time, Data-driven Engagement
As consumer expectations for speed and personalisation surge, brands use real-time data and engagement to drive conversions and build lasting festive connections, writes Seshadri With the festive season around the corner, brands gear up for the yearly shopping rush, hoping to catch the eyes and hearts of enthusiastic shoppers. But in today’s fast-paced, always-connected world, […]
Why Flat Customer Data is Holding Back Precision Marketing in BFSI
Financial institutions are rich in data, yet poor in context. The issue lies in how that data is structured. Customer engagement platforms capture behavioural signals across apps, websites, branches, advisory interactions, and support channels. Automation layers act on this data to trigger communication, personalise outreach, and optimise journeys across policy lifecycles, lending relationships, and investment […]
Beyond Pink Marketing: Why Data, Not Assumptions, Should Drive Women-Centric Campaigns
In this article, Abhijat Shukla, VP Data Science, WebEngage, explains women-centric marketing must move beyond stereotypes to data-driven insights, using behavioural signals and personalisation to create relevant, authentic engagement instead of relying on outdated “pink marketing” assumptions. Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence […]
Customer engagement enters era of contextual journeys
Sequential funnels no longer reflect modern digital behaviour. Context-driven orchestration allows brands to manage multiple simultaneous interactions while preserving intent and relevance. Customer engagement strategies have historically been built around a simple assumption: customers move through defined, sequential journeys. A user enters a funnel, progresses step by step, completes an interaction, and only then begins […]
Intelligent Architecture Is the New Driver of Marketing Success
In Martech’s new playbook, intelligence – not just speed – is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision. Digital transformation in the Middle East has entered its second act. The first was driven by data collection […]
