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21st April, 2026
Abhijat Shukla of WebEngage explains that women drive 70-85% of purchases in India, but brands lag i…
Thought Leadership
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13th April, 2026
As consumer expectations for speed and personalisation surge, brands use real-time data and engageme…
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6th April, 2026
Financial institutions are rich in data, yet poor in context. The issue lies in how that data is str…
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19th March, 2026
In this article, Abhijat Shukla, VP Data Science, WebEngage, explains women-centric marketing must m…
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10th March, 2026
Sequential funnels no longer reflect modern digital behaviour. Context-driven orchestration allows b…
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16th September, 2025
In Martech’s new playbook, intelligence – not just speed – is the real advantage. Intell…
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11th November, 2025
This festive season, shopping in India looks very different from what it did even a year ago. From b…
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26th October, 2025
MENA’s digital economy is learning that every microsecond counts – and AI decides who wins them
The …
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18th November, 2025
With the Christmas & New Year time around the corner, brands gear up for the yearly shopping rus…
