Can AI decode the changing shopping behaviour of consumers?
This festive season, shopping in India looks very different from what it did even a year ago. From browsing to buying, consumers are no longer relying on instinct alone; technology is shaping every step of their journey. An enormous 79% of shoppers turn toward AI to make decisions around what to purchase, expecting a smooth […]
The microsecond economy: AI rewrites customer engagement rules in MENA
MENA’s digital economy is learning that every microsecond counts – and AI decides who wins them The Middle East’s digital economy is no longer measured in hours or minutes. It runs on microseconds – the time it takes for a customer’s context to shift, for intent to form, and for a brand to either respond […]
Why Real-time Engagement Is Key To Staying Relevant & Driving Conversions
With the Christmas & New Year time around the corner, brands gear up for the yearly shopping rush, hoping to catch the eyes and hearts of enthusiastic shoppers. But in today’s fast-paced, always-connected world, old-school marketing just doesn’t cut it anymore. Today’s consumers expect fast, bespoke experiences, and brands that do not deliver risk get […]
The Role of Personalisation and Data Ethics in the Next-Gen BFSI Experience
Since 2024, the BFSI industry in India and APAC markets has been witnessing a seismic change, owing to the power of ‘personalisation.’ As personalised campaigns result in a 163% growth in revenue, it’s certain that tailored customer experiences are no longer optional but mandatory to retain and win customers. However, while brands attempt to personalise, the […]
Raahul Seshadri of WebEngage: Personalization and retention will redefine marketing success
Raahul Seshadri, Director of AI and Tech, WebEngage, writes exclusively for our special series BRIEF25. Closing the curtains on 2024, AI has proven to be a game-changing element in transforming the concept of customer engagement and personalization. Using AI-driven toolsets, at WebEngage, we unlocked the potential to craft hyper-personalized journeys for customers, with multiple touchpoints. […]
Beyond The Festivities: Strategies To Retain Customer Interest
“By offering personalised experiences, creating urgency, leveraging social proof, and continuously innovating, businesses can retain customers and strengthen their bond with them”, says Durgesh Singh, Director – Growth & Consulting, WebEngage As the festive season winds down, many businesses are left grappling with the question: How do you maintain the same level of customer engagement […]
WebEngage’s Raahul Seshadri on harnessing AI for personalized engagement
In 2024, WebEngage has strategically harnessed AI-driven tools to personalize customer journeys across a range of industries, boosting customer engagement and driving marketing ROI. Raahul Seshadri, Director of AI & Tech at WebEngage, shares insights into how AI-powered solutions have enabled brands to scale hyper-personalized experiences and achieve measurable success in customer retention. From e-commerce […]
How AI and Automation will Redefine Consumer Personalisation and Marketing Strategies in 2025
WebEngage’s Raahul Seshadri explores how AI and automation will redefine consumer personalisation by 2025. From hyper-personalised experiences to AI-driven content creation, these technologies will transform how brands connect and engage. By 2025, AI is expected to handle more than 80% of customer interactions—from recommending products you’ll be attracted to offering real-time support when you need […]
Revisiting Customer Relationships Through a Digital Lens
Developers have begun using digital tools to build lasting connections with buyers well after they’ve moved in, says Zafer Akyel, Director, Solutions Engineering & Architecture EMEA of martech platform WebEngage The real estate industry in the Middle East is changing rapidly. Developers across the region are realising that to stand out, they need to create long-term relationships with buyers. […]
Reimagining Renewal: Strategies to Increase Policy Retention Rates with Advanced Customer Engagement Tools
Renewals are the lifeblood of any insurance business. They signify trust, satisfaction, and the willingness of policyholders to stick with your brand amidst a sea of competitors. Yet, as customer expectations evolve, retaining policies has become a challenge that demands more than competitive pricing or service. It requires a reimagined approach to customer engagement—one that […]
