Holiday Season Shopping Trends: Insights Into Consumer Behaviour & Purchase Triggers
As festive shopping evolves, brands that can balance emotional engagement, strategic discounts, and personalised experiences will continue to thrive, writes Akhilesh Chopra, Director, Strategy & Growth at WebEngage. Did you know that over 70 per cent of consumers are influenced by emotional connections to brands during the holiday season? This insight highlights how emotions play […]
The Year in MarTech and Outlook 2025: Ankit Utreja, Co-Founder and CTO, WebEngage
Reflecting on 2024, Ankit Utreja, Co-founder & CTO, WebEngage says, “2024 has been a pivotal year for the martech industry, marked by the rapid adoption of AI-powered tools that are redefining how brands interact with their customers. Industries like e-commerce, retail, ed-tech, and fintech have embraced hyper-personalization and predictive analytics, creating a strong demand for […]
AI and First-Party Data: Predicting Consumer Behavior for a Tailored Marketing Experience
By Abhijat Shukla, Vice President – Data Science at WebEngage In a world where consumer preferences change faster than ever, businesses are faced with the challenge of staying one step ahead. However, thanks to the transformative power of AI and the growing treasure trove of first-party data, companies can now predict what customers want with […]
Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty
In an industry-first move, Sobha Realty, a leading developer of luxury real estate across the Middle East and India, has joined forces with WebEngage, an industry leader in marketing automation, to revolutionize customer engagement through AI and data-driven insights. This collaboration will empower Sobha Realty to deliver personalized communication and enhanced experiences to buyers, cementing […]
The Next Frontier in Business Messaging: Unleashing the power of RCS
Article authored by Priyam Jha, Director of Product Marketing, WebEngage For years, businesses have relied on SMS as their go-to messaging tool for customer communication. However, SMS has started to look its age. With character restrictions, plain text, and no interactivity, messages can quickly go unnoticed or be ignored altogether. As businesses seek more engaging […]
AI: The Silent Transformer of Enterprise Communication
By: Raahul Seshadri, Director-Engineering, WebEngage In the chronicles of business history, effective communication has always been and will always remain a foundational pillar of success. From handwritten letters to the advent of digital communication, the ways we connect with customers, employees, and stakeholders have evolved dramatically. However, the sheer volume of information and the increasing complexity […]
Why Retention Is The Secret Sauce For Early-Stage Startups’ Growth
Over the past decade, India has transformed into a thriving startup ecosystem, with over 1.28 lakh startups as of April 2024, up from just 450 in 2016. The country, backed by its trailblazers from the robust startup community, has solidified its position as a major global center for innovation and entrepreneurship. However, to sustain the momentum and […]
Why Retention Should Be Your Business Focus
Incorporating a retention-first mindset is not just a strategy; it is a paradigm shift. Building strong connections with customers takes time and effort. It requires understanding their needs, preferences, and pain points. Acquiring new customers is a costly endeavour. It demands substantial investments in marketing efforts, resources and, often, offers and discounts to draw potential […]
7 Strategies To enhance Customer Lifetime Value For D2C Brands
Surbhi Juneja highlights that forward-thinking D2C brands enhance customer lifetime value by prioritizing retention alongside acquisition, recognizing loyal customers as key to their success. In India’s crowded D2C landscape, customer acquisition has long been the prime focus for brands battling for market space and longevity. However, the sobering truth is that acquiring new customers can cost up […]
How to Employ GenAI for Effective Customer Experience
WebEngage’s Robert Novotny shares strategies that can be employed to optimise GenAI for an effective and personalised customer experience Drawing on extensive work experience and research in customer retention, How to employ GenAI for effective customer experience is out to reshape how leaders and executives approach customer experience. Recent advancements have demonstrated various use cases and capabilities, […]
