Chai pe Charcha with Financial Express BrandWagon and Avlesh Singh
Avlesh Singh, co-founder and CEO, WebEngage, talks to BrandWagon Online about his weekends, favourite vacation destination and more “There are so many incredible destinations both within India and internationally, each with its own unique charm,” Singh mentioned After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From […]
Why Your Brand Must Embrace a Hyper-Personalized Retention Model Now
Customer engagement has undergone significant transformations in recent years, particularly accelerated by the seismic shifts brought on by the COVID-19 pandemic. The rapid rise of e-commerce during that phase compelled brands to change strategies as the lines between physical and digital storefronts became blurry. Today, we continue to see the results of that phase: Digitization is synonymous with opportunities […]
Revolutionising Customer Engagement: Innovations in BFSI & FinTech
By Minesh Koradia, Director of Banking & Financial Services at WebEngage The BFSI Sector in India has periodically undergone radical transformations, where we have evolved from brick-and-mortar set-ups, simple bank accounts, and routine interactions with bank tellers, to net banking, to mobile banking apps – all bringing a unique set of priorities with them. This […]
Building Your Brand in the Creator Economy Boom
By Nitya Shah, Lead of WebEngage Startup Program The digital landscape is experiencing a gold rush. Startups fuelled by the creator economy erupt overnight, but the focus has shifted. Influencers are no longer content with solving smaller challenges; instead, they are ambitious about building their influential brands and businesses, cultivating loyal followings that are invested not just in […]
Level Up Your Game: Top Referral Marketing Hacks for Gamers
By: Apoorv Sood, Vice-president, Global Business Development and Partnerships, WebEngage Gaming is a universal pastime, offering a range of experiences from relaxing to thrilling and competitive. Whether it’s unwinding with Candy Crush, diving into The Last of Us, or enjoying the challenge of Wordle, games provide a much-needed break from the daily grind. Tech-savvy millennials […]
What’s up with WhatsApp marketing?
WebEngage’s Chirag Parmar gives some tips on getting the best out of the messaging platform People quickly whipping out their phones and dropping voice notes on WhatsApp to their friends and family is a common sight today. To put that phenomenon in perspective, out of the estimated 56.4 million total population in the GCC, around […]
Embracing The New ‘Vibe’: Building Gen-Z Ready Workplace
“Traditionally, employment revolved around fitting individuals into predefined roles. With GenZ entering the scene, there’s a palpable shift towards tailoring work opportunities around the unique skill sets of employees,” says Mili Panicker, Director – HR & People Operations, WebEngage As the workforce landscape evolves, businesses must prepare for an influx of Generation Z employees. Born […]
‘Recruiting Right’: How not to go wrong in recruitment?
Finding the right people to join your organisation is a crucial step in building teams and growing the business. Recruiting is, indeed, time-consuming, but is also prone to a lot of errors. While there’s no way to foolproof recruitment, there are ways to avoid such mistakes. In an interaction with People Matters, Mili Panicker, AVP […]
How WebEngage’s user engagement and retention strategy is a game changer for D2C brands
Logistics startup Porter has been managing and segmenting huge volumes of data to disperse personalised coupons to the customers. With WebEngage, they were able to automate the entire process with minimum manual intervention and also target users on a granular level, thereby expanding reach to the right users at the right time. WebEngage also enabled […]
The New CX Playbook To Scaling Your Fintech Startup
Inc42 and WebEngage recently hosted a panel discussion on the fast-evolving Indian fintech market. Titled Customer Experience (CX): The Next Battleground For Digital Finance, the topic covered many critical points such as: – Traditional data collection and challenges in marketing automation – Breaking data silos to create a single viewpoint of customers – How to […]
