The 16 Mobile App Metrics You Need To Absolutely Track In 2020
Mobile Marketing 31 Min Read

The 16 Mobile App Metrics You Need To Absolutely Track In 2020

Nov 14, 2019

After you’ve published your app on the Google / Apple store, the three things that will occupy the l...

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Focus on Bottom of the Funnel to Solve for Your User Engagement Woes
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Focus on Bottom of the Funnel to Solve for Your User Engagement Woes

Nov 07, 2019

Top-of-the-funnel marketing metrics – origins of traffic, clicks, downloads – reveal sou...

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Sending Interactive Emails Via WebEngage Using AMP For Email – How Goibibo Does It
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Email is still the preferred method of communication for marketing campaigns, transaction alerts, ha...

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Why Hyper-Personalization is The Future of Marketing (And how to do it)
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Why Hyper-Personalization is The Future of Marketing (And how to do it)

Oct 30, 2019

We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to mak...

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