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Latest Blog

Monthly Releases: February, 2022
Product Updates 3 Min Read

Monthly Releases: February, 2022

Mar 07, 2022

Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’r...

Niket Raja Niket Raja

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Monthly Releases: March, 2022
Product Updates 4 Min Read

Monthly Releases: March, 2022

Apr 08, 2022

Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re...

Niket Raja Niket Raja
The role of data in marketing automation (TLDR: Data-in, Junk-out)
Marketing Automation 11 Min Read

The role of data in marketing automation (TLDR: Data-in, Junk-out)

Feb 28, 2022

Marketing automation is no longer a “good-to-have” but a “must-have” that fast scaling businesses ca...

Forum Sheth Forum Sheth
Calculating the ROI of a Marketing Automation Platform down to the last penny!
Marketing Automation 10 Min Read

Calculating the ROI of a Marketing Automation Platform down to the last penny!

Feb 25, 2022

On average, about 51% of companies are using marketing automation as of today. The rapid increase in...

Siddharth Shukla Siddharth Shukla

Popular Blog Posts

28 Tips To Avoid Spam Filters When Doing Email Marketing
Mobile Marketing 19 Min Read

28 Tips To Avoid Spam Filters When Doing Email Marketing

15 B2C Marketing Automation Examples (That Work)
Marketing Automation 31 Min Read

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How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention
Marketing Automation 11 Min Read

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6 Micro Segmentation Marketing Examples You Haven't Thought Of Yet
User Segmentation 13 Min Read

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9 Marketing Automation Trends of 2022
Marketing Automation 15 Min Read

9 Marketing Automation Trends of 2022

Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)
Campaign Personalization 13 Min Read

Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)

Monthly Releases: January, 2022
Product Updates 2 Min Read

Monthly Releases: January, 2022

Feb 08, 2022

Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re excited to ...

Niket Raja Niket Raja
A Guide on How to Choose a Best-in-Class B2C Marketing Automation Software
Marketing Automation 59 Min Read

A Guide on How to Choose a Best-in-Class B2C Marketing Automation Software

Jan 30, 2022

Event Tracking & MonitoringEvent Tracking Auto-track user actions or events Number of Event ...

Chirag Parmar Chirag Parmar
Introducing: Dashboards To Visualize and Track Important Metrics
Product Updates 7 Min Read

Introducing: Dashboards To Visualize and Track Important Metrics

Jan 27, 2022

It’s hard to drive meaningful actions from your marketing campaigns when you’re drowning in a sea of...

Shipra Shipra
Reduce Your Customer Churn Rate With These 5 Proven Strategies
Retention Marketing 15 Min Read

Reduce Your Customer Churn Rate With These 5 Proven Strategies

Jan 18, 2022

A 5% reduction in customer churn can result in revenue savings of up to 85%! So if you haven’t...

Jay Purohit Jay Purohit
Niche Marketing Strategies For E-commerce Businesses (With Examples)
Niche Marketing 6 Min Read

Niche Marketing Strategies For E-commerce Businesses (With Examples)

Jan 15, 2022

Niche marketing is basically marketing targeted to a specific set of audiences interested in particu...

Shane Barker Shane Barker
E-commerce Marketing Automation Trends To Look Out For
Marketing Automation 11 Min Read

E-commerce Marketing Automation Trends To Look Out For

Jan 12, 2022

In today’s day and age, it’s easy to set up a business thanks to the ever-growing eCommerce growth. ...

Ashley Lipman Ashley Lipman
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