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About us

Grab your headphones and fasten your seatbelts because you’re about to take a thrilling ride down the rabbit hole of user engagement and retention with The State of Retention Marketing podcast.

We all know Google and Facebook are the heavyweights in customer acquisition, but here’s the catch – not everyone’s caught up on the retention game. That’s where Ankur Gattani, the CGO of WebEngage and your host, steps in. And he’s on a mission to demystify and bridge the gap for you.

Most popular episodes

Don’t know where to begin? Start here with the popular episodes!


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Latest drops for you

Headphones on, seatbelt secured – the rabbit hole of
The State of Retention Marketing podcast starts now.

Episode 43

Anshul Agarwal

AVP - Growth at Airtel

Episode 42

Shubham Srivastava

Chief Product & Technology Officer at Eureka Forbes

Episode 41

Anuvrat Gaurav

Regional Country Director at

Episode 40

Nishant Jaiswal

Vice President Digital Marketing at Zupee

Episode 39

Ankit Bansal

Co-Founder & General Manager at SellThru

Episode 38

Samriddh Dasgupta

Fractional CMO

Episode 37

Samyukta Ganesh Iyer

Ex-VP & Head of Marketing at Kaya Limited

Episode 36

Abhishek Gupta

CMO at Edelweiss Tokio Life Insurance

Episode 35

Neehar Modi and Chaitanya Shah

Founding Members at HyugaLife