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Episode 9

In this episode, Ankur sits down with Bharat, VP Marketing at Junglee Games. Bharat shares his journey from sales to marketing to retention in gaming and talks about the maturity of marketing automation at Junglee Games over the years. He emphasizes the importance of data and how it pays off for Junglee Games.

1 hr 35 mins | 11 May, 2023

About the episode

Get ready to learn from one of the best in the business of growth and retention marketing. In this episode of “The State of Retention Marketing”, catch Ankur as he sits down with Bharat, VP – Marketing at Junglee Games. They discuss various topics related to marketing, retention, and data obsession in the gaming industry.

Bharat shares his journey from sales to marketing to retention in gaming and talks about the maturity of marketing automation at Junglee Games over the years. He emphasizes the importance of data and how it pays off for Junglee Games, but also acknowledges the difficulty of other industries being equally data-obsessed. Bharat also shares his secrets to eliminating data delusions while making business decisions and managing fragments of data.

The conversation also covers the evolution of consumer ecosystems and product companies, as well as the internal struggle for space versus personalized app experiences. Bharat reflects on what he would do differently if he went back in time and emphasizes the importance of hiring the right people.

As the discussion pivots, they touch upon the high demand and low supply of growth retention experts. Bharat also makes strong suggestions on how to make retention interesting.

Finally, the chat covers interventions made from an automation, personalization, and segmentation point of view, as well as the shift to user-triggered interventions for customization and regular journey reprioritization for value addition.

Overall, listening to this conversation is a must for anyone interested in growth and retention marketing.

Navigate through the chapters

01:05

-

Bharat’s Journey So Far

05:24

-

Maturity of Marketing Automation at Junglee Games 5 Years On

11:21

-

Obsession With Data & How It Pays Off

15:45

-

Why Are Other Industries Not This Data Obsessive?

21:39

-

People Pods for Collective Wins & Learnings

30:13

-

Do’s & Don’ts While Managing Fragments of Data

38:25

-

Evolution of Consumer Ecosystems & Product Companies

44:26

-

Real Estate Battles vs Personalized App Experiences

49:59

-

How Would Bharat Change the Past?

57:10

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Hiring the Right People And Message to Them

01:02:16

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High Demand, Low Supply, and Boosting Growth and Retention

01:09:55

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How Retention Can Become Interesting Again

01:13:25

-

Interventions in Automation, Personalization, and Segmentation

01:23:51

-

Shifting to User-Triggered Interventions for Customization

01:28:28

-

Regular Journey Reprioritization for Value Addition

About the speaker

Bharat Bhatia

Chief Marketing Officer, Junglee Games

Bharat Bhatia is the VP of Marketing at Junglee Games in India, with a diverse background in marketing across various industries. He previously worked as Deputy GM of Marketing at Paytm and Manager of Global CRM at Foodpanda, where he played crucial roles in driving growth and enhancing customer experiences. At Junglee Games, he leverages his expertise to simplify data, processes, and people orchestration to enhance user experiences for gamers. He is known for spearheading innovative initiatives to ensure seamless gaming experiences.

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