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Episode 33

Not only is Magicbricks a leader in the real estate market, but it is also evolving into a holistic service provider, addressing every need a user might have when planning to rent, buy, or sell their property.

49 mins | November 23, 2023

About the episode

In the 33rd episode of The State of Retention Marketing podcast, Ankur Gattani, Chief Growth Officer, WebEngage speaks to Rohit Manghnani, Chief Product Officer, Magicbricks.

Catch them as they delve into the remarkable journey of Magic Bricks over the past 17 years, establishing itself as a market leader in real estate. Initially known for buying, selling, and renting properties, Magicbricks has expanded its scope to offer a diverse range of services that cater to the entire lifecycle of consumers.
What stands out is Magicbricks’ commitment to providing more than just real estate transactions. Whether it’s painting a house, cleaning services, or a host of other offerings, they have significantly broadened their horizon. The episode highlights their impressive expansion into various services, showcasing a level of maturity in their approach.

A key aspect of Magicbricks success lies in its robust data infrastructure and in-depth understanding of the Indian real estate landscape. The discussion sheds light on the intricacies of navigating the multitude of localities across India and the complexity of determining which banks are willing to provide loans in specific geographies and floors, given the varying regulatory frameworks.
Tune in to discover the insights, challenges, and successes that have shaped Magic Bricks into a comprehensive real estate platform with a nuanced understanding of the diverse Indian market.

Navigate through the chapters

01:32

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Elevating Transactions: A Holistic Approach to Quality Interactions

06:33

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Facilitating Effortless Landlord Experiences Through Minimal Clicks and a Wealth of Detail

08:51

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Stratifying Urban Markets: A Dive into City Tiers and the Dynamic Landscape of Renters versus Buyers

12:07

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Decoding the Landscape of Paid Services in the Online Real Estate Sector

15:43

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Behaviours That Indicate User Intention to Buy & Sell

21:02

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Build Vs Buy: Exploring the Martech Architecture At Magicbricks

22:48

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Magicbricks' Sophisticated Recommendation Engine & Teams Play

27:26

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The Data Play & How It Aids The Product Teams

30:36

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User-Centric Advertising: A Strategic Approach to Services

32:17

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Beyond the Norm: Home Loans as a Strategic Move in Digital Real Estate

39:03

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Magicbricks' Data Symphony: A Comprehensive Exploration

43:16

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Designing for Diversity: Magicbricks' Website Customization in Varied Areas

About the speaker

Rohit Manghnani

Chief Product Officer at Magicbricks

Meet Rohit Manghnani, a visionary business leader with 23 years of expertise, pioneering growth and transformation in FMCG, Retail, and Internet domains. As Chief Product Officer at Magicbricks, he drives strategic intent, fostering sustainable and profitable businesses. Renowned for his innovation leadership, Rohit has spearheaded groundbreaking initiatives, including India’s first B2C Grocery Ecom at UNILEVER and Walmart’s B2B eCom (BestPrice), propelling sales to 2250 Crores in just 4 years. With a proven track record in Strategy, Product, Marketing & Sales, Rohit continues to redefine excellence at the intersection of real estate and technology.

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