Tech Sophistication and Longevity: Magicbricks' CLTV Roadmap
23 Nov 2023 | 49 mins Podcast
Full video Podcast
In the 33rd episode of The State of Retention Marketing podcast, Ankur Gattani, Chief Growth Officer, WebEngage speaks to Rohit Manghnani, Chief Product Officer, Magicbricks.
Catch them as they delve into the remarkable journey of Magic Bricks over the past 17 years, establishing itself as a market leader in real estate. Initially known for buying, selling, and renting properties, Magicbricks has expanded its scope to offer a diverse range of services that cater to the entire lifecycle of consumers.
What stands out is Magicbricks’ commitment to providing more than just real estate transactions. Whether it’s painting a house, cleaning services, or a host of other offerings, they have significantly broadened their horizon. The episode highlights their impressive expansion into various services, showcasing a level of maturity in their approach.
A key aspect of Magicbricks success lies in its robust data infrastructure and in-depth understanding of the Indian real estate landscape. The discussion sheds light on the intricacies of navigating the multitude of localities across India and the complexity of determining which banks are willing to provide loans in specific geographies and floors, given the varying regulatory frameworks.
Tune in to discover the insights, challenges, and successes that have shaped Magic Bricks into a comprehensive real estate platform with a nuanced understanding of the diverse Indian market.