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Episode 37

Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building.

48 mins | January 25, 2024

About the episode

In the 37th episode of The State of Retention Marketing podcast, Ankur Gattani, CGO, WebEngage, engages in an insightful conversation with Samyukta Ganesh Iyer, a renowned marketing strategist and former Head of Marketing at Kaya Skin. Samyukta, a three-time Cannes Young Lion winner, shares her wealth of experience spanning over 16 years in sales and marketing across diverse sectors. The episode delves into the evolving landscape of marketing, with a focus on leveraging consumer insights for crafting impactful brand stories. Samyukta emphasizes the importance of understanding consumers and narrates her creative journey in winning awards, shedding light on innovative campaigns for brands like Vaseline and household care products.

The discussion also navigates through the challenges and opportunities in the FMCG ecosystem, emphasizing the need for brands to embrace technology, data, and digital platforms. Samyukta provides valuable insights on choosing the right agency partners, evaluating technology service providers, and taking calculated risks in marketing strategies.

The episode concludes with a glimpse into Samyukta’s illustrious career, her passion for literary fiction, and her mission to create value for consumers and businesses through engaging marketing solutions. The conversation is a treasure trove for marketers, blending practical insights, creative anecdotes, and a vision for the future of marketing.

Navigate through the chapters

00:21

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16+ Years of Putting Consumers First in Marketing

03:17

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From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation

06:46

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Bridging Generations Through Authentic Branding

13:31

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Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language

17:16

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Weaving Dermat Led Services into Customer Stories

21:53

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The Ongoing Journey in Harnessing Customer Data at Kaya

24:23

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Baskin Robbins: Turning Nostalgia into Digital Succes

30:25

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Reviving Baskin Robbins: A Digital Transformation Tale

37:16

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Navigating Bold Moves and Partnerships in Marketing

41:31

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Insights that Ignite, Campaigns that Conquer

About the speaker

Samyukta Ganesh Iyer

Ex-VP & Head of Marketing at Kaya Limited

Meet Samyukta Ganesh Iyer, the powerhouse behind some of the coolest marketing moves! Former VP at Kaya Limited and a three-time Cannes Young Lion champ, she’s not just about beauty and wellness but is also penning a fascinating book on a Jewish girl’s life in India.

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