From Temples to Phones: AppsForBharat's Retention Strategy Revolutionising Worship in India!

  • 30 Mar 2023 | 1 hr 18 mins. Podcast

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Welcome to this episode where Ankur has a fascinating conversation with Prashant Sachan, the CEO of AppsForBharat. Prashant has a mission to help billions of Indians on their spiritual and devotional journeys!

Prashant is a seasoned entrepreneur. He opens up about the challenges he overcame while obtaining funding, and how his experience at Trell, & working with Chinese investors gave him valuable insights on building an environment for scaling Engagement-First Businesses. He talks about how he optimized different growth strategies resulting in an impressive 76% of their users engaging with the app on their own without any prompting from marketers.

Prashant shares his insights on building a successful app and emphasizes the importance of mastering retention. He explains what early-stage entrepreneurs should prioritize when building their product and how AppsForBharat built trust from the ground up through their data practices and customer engagement philosophy.

The conversation turns to scaling AppsForBharat beyond 100K daily active users, and Prashant discusses how the team works together. He shares a very unique angle of looking at network effects, & how it plays a crucial role in peer-to-peer re-activation. As the episode continues, Ankur & Prashant discuss the nuances of founder-investor dynamics.

Prashant shares his insights on balancing investment, product, and talent as a first-time founder and the importance of experimentation and scaling at AppsForBharat. The interview concludes with a discussion on the limits of growth and whether infinite growth is the goal for AppsForBharat.

Overall, this episode is packed with valuable insights and lessons from Prashant Sachan’s experience as a successful entrepreneur. You’ll gain knowledge on building an Engagement-First Business, prioritizing product development, mastering retention, building trust through data practices, and customer engagement philosophies. You’ll also learn about scaling strategies, team dynamics, and the founder-investor relationship. So, sit back, relax, and discover the magic behind the success of AppsForBharat!

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